Creative Writer / Copywriter – App & Brand Communication

Location: Mumbai (On-site)

Team: Marketing / Growth

About Pinkvilla

Pinkvilla is India's leading entertainment and lifestyle content platform, reaching over 50 million users monthly across web, mobile, and social media. Backed by Flipkart, Pinkvilla covers Bollywood, television, regional cinema, Hollywood and Korean entertainment, and produces marquee properties such as the Pinkvilla Screen and Style Icons Awards. As part of the Flipkart Group, Pinkvilla is building a structured internal go-to-market to make its media, content, and event properties available to Flipkart's own business units as a marketing and brand-building resource.

About the Role

Pinkvilla Buzz is a short-form content app built for a Gen Z audience that lives and breathes pop culture. We're looking for a sharp, rapid, pop-culture-fluent writer who can own the voice of the app across every touchpoint – from the push notification that pulls someone back in, to the social post that goes viral, to the press note that lands a headline.

You'll be the connective tissue of how Buzz sounds everywhere it speaks.

What You'll Do

- Write CLM / lifecycle copy – push notifications, in-app messages, email, and SMS across onboarding, engagement, re-engagement, and win-back journeys, with a focus on driving opens, taps, and retention.
- Craft social post copy across Instagram, YouTube, Snapchat, X, and emerging platforms – captions, hooks, threads, and reactive/trend-led content that earns shares.
- Develop media and PR communication – press releases, media announcements, launch notes,



and partner/brand communication.
- Write other app-facing or brand communication as needed – app store descriptions, feature announcements, community/Circles messaging, microcopy, and campaign lines.
- Adapt a single message across formats and platforms without losing the core idea or the brand voice.
- Collaborate with growth, product, design, and editorial teams to turn briefs into copy that performs and ships on time.
- Track what works – partner with growth on A/B tests for CLM and social copy, and iterate based on performance data.

What We're Looking For

- 2–5 years of experience writing copy for consumer apps, entertainment, media, or D2C brands (candidates with strong portfolios and less experience are welcome).
- A genuine pulse on Indian and global pop culture, celebrity, entertainment, and internet trends.
- Mastery of short-form writing – you can say more in 8 words than most people do in 80.
- Versatility in writing – you can be witty on social, persuasive in a push notification, and credible in a press release.
- Understanding of app funnels, retention, and how copy drives behaviour. Experience with CLM/CRM tools such as MoEngage, CleverTap, or WebEngage is a plus.
- Excellent command of English, with the ability to write in Hinglish and use culturally relevant tones for Gen Z.
- Speed, ownership, and the ability to manage multiple briefs without compromising on quality.

Nice to Have

- Experience writing for OTT, short-form video, or creator-economy platforms.
- A track record of creating copy that has gone viral or measurably improved a metric.

📌 Creative Writer / Copywriter —Brand Communication* (Mumbai)
🏢 PINKVILLA
📍 Mumbai