Company Description Bridge Health is a pioneering preventive healthcare company based in Bengaluru, India. The organization uses an integrated model that combines physical and digital care networks to deliver a seamless care experience. By focusing on proactive and personalized healthcare solutions, Bridge Health aims to help individuals manage their health before issues become critical.

Team members collaborate across clinical, technology, and content functions to support this preventive care continuum for diverse patient populations.

Role Description This is a full-time, on-site Content Writer role based in Bengaluru.

The Content

Writer will create clear, engaging, and accurate content for web pages, blogs, patient education materials, and marketing collateral aligned with Bridge Health’s preventive healthcare mission. Day-to-day responsibilities include researching healthcare topics, crafting and refining written content, proofreading for grammar and style, and ensuring consistency with brand voice and guidelines. The role also involves collaborating with medical, product, and marketing teams to translate complex clinical information into accessible language and optimize content for digital platforms.

Content & Communications Specialist

Role Purpose

Support Bridge Health's content creation and community communication across digital channels and community initiatives. The role will create clear, engaging and relevant content while coordinating day-to-day content requirements.

Key Responsibilities

1. Content Creation

- Create engaging content for social media, digital platforms and customer communication.
- Write captions, posts, campaign messages, announcements and other communication material.
- Adapt content across formats while maintaining consistency in tone and messaging.

2. Content Coordination

- Work with the Content/Communications Manager,



designers and Digital Marketing team to execute content requirements.
- Gather inputs from Product, Clinical, Operations and other teams and convert them into easy, customer-friendly content.
- Coordinate content requirements and timelines to ensure timely execution.

3. Community Communication

- Create communication for Bridge Health communities, wellness programs and engagement initiatives.
- Develop invitations, reminders, updates and engagement content for community audiences.
- Capture community activities, stories and testimonials for content development.

4. Product & Campaign Content

- Support content for product launches, health programs, campaigns and initiatives.
- Translate product and service information into simple and compelling customer communication.
- Support content requirements for brochures, WhatsApp, digital campaigns and other customer-facing channels.

5. Content Ideas & Research

- Research relevant healthcare, wellness and content trends.
- Suggest new topics, formats and ideas relevant to Bridge Health audiences.
- Repurpose existing product, clinical and community content into different formats.

6. Content Quality & Brand Consistency

- Ensure content is clear, accurate, grammatically correct and engaging.
- Follow Bridge Health's established brand and tone-of-voice guidelines.
- Work with the Content/Communications Manager on reviews and approvals.

Ideal Profile

- 2–5 years of experience in content writing, communications, social media content or community engagement.
- Strong writing, editing and proofreading skills.
- Ability to simplify healthcare, wellness and product information into engaging communication.
- Good understanding of digital content formats and community communication.
- Creative, organised and comfortable working with multiple teams and content requirements.
- Healthcare, wellness, consumer brand or community experience is an advantage.

📌 Content Writer (Bengaluru)
🏢 Bridge Health
📍 Bengaluru