Our client, Godrej Consumer Products Ltd. (GCPL), a leading FMCG company with a portfolio of category-leading brands, is hiring a Content Strategy & Equity Head - Influencer Marketing to own content strategy, creative quality and brand equity across its influencer marketing ecosystem.

Location: Borivali, Mumbai (in office, 6 days a week)

Experience: 8-12 years

CTC: 30-45 LPA

Reports to: Business Head

Key Responsibilities

- Creator ecosystem content strategy: own PAN India content strategy for nano, micro, macro and regional creators across platforms, languages and regions. Define content territories, narratives and the role of each creator type.
- Consumer insights: work with consumer insights, brand and media teams to understand audience needs, content habits and purchase triggers across metros, Tier 2, Tier 3, Tier 4 and rural India, and plan the creator mix by region.
- Ecosystem analysis: analyse which creators, formats, platforms and narratives work, which don't, and why, and build strategy accordingly.
- Strategy to execution: turn strategy into frameworks, templates and standards that large teams can run consistently at scale. Set how creators are chosen and briefed, and where to experiment and where to scale.
- Brand equity: make sure influencer content builds lasting brand equity (distinctive assets, tone,



brand codes), not only short-term reach.
- Creative direction: set the creative bar for formats and storytelling and turn platform and cultural trends into brand opportunities.
- Insight-led optimisation: use performance data to decide what to scale, change or stop, and link content outcomes to brand health and business results.
- Leading large teams: lead a large in-house influencer content team, own its direction and outcomes, and run ideation and content reviews.

What we are looking for
- 8-12 years in influencer marketing, social media or digital content, including 4+ years leading large teams.
- Very strong content strategy experience at PAN India scale.
- Understanding of D2C and FMCG brands.
- Experience executing campaigns with large volumes of creators directly, not through agencies.
- Understanding of Tier 2, 3 and 4 markets and audiences.
- Track record of building brand equity through influencer-led content.
- Strong communication and negotiation skills with creators and cross-functional stakeholders.
- Ability to turn data and consumer insight into strategic decisions.

Education: Bachelor's or Master's degree in marketing, business management, mass media or a related field.

📌 Content Strategy Head - Influencer Marketing (Mumbai)
🏢 Jobuss resources
📍 Mumbai