About the Company

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India s #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360 vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution.

Hoora s mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Job Mission

- You will be the voice of the Hoora brand. Your mission is to drive measurable business results by creating compelling, high-converting content across all channels.
- You must blend powerful storytelling with a performance marketing mindset to accelerate D2C sales, improve service adoption, and solidify our brand s authority.

Key Responsibilities
1. Storytelling & Brand Voice (The Core)

- Brand Storytelling: Design and execute narrative campaigns that translate our Vehicle 360 services and D2C products into relatable, emotionally resonant stories. Storytelling is the most critical function.
- Voice Governance: Define and enforce Hoora s brand voice and tone across all internal and external communication touchpoints.
- Creative Execution: Write and edit high-quality copy for website, emails, social media, video scripts,



and long-form articles.

1. Performance & Content Marketing

- Conversion Content: Create high-impact content (copy and visuals) for digital ads, landing pages, and sales funnels that drive conversion and support performance marketing goals (ROAS/CAC).
- SEO & Authority: Lead the content marketing plan including blogs & guides to improve organic rankings and topical authority.
- Content Measurement: Track KPIs (traffic, engagement, conversion lift) and iterate based on insights.

1. Product & D2C Focus

- Product-Led Content: Work with Product team to ensure content clearly communicates the value of new features, services, and D2C releases.
- Cross-Functional Collaboration: Partner with Senior Graphic Designer to ensure seamless synergy between copy and creative assets.

Ideal Candidate Profile
- Experience (Mandatory): 3 5 years of hands-on experience in content creation & marketing with measurable business outcomes.
- D2C Focus (Mandatory): Strong experience creating content for Product-based D2C brands or consumer-focused tech companies.
- Core Competencies: Proven track record in content creation, content marketing, performance marketing, and storytelling.
- Execution Skills: Skilled in writing high-conversion copy for multiple channels with solid SEO fundamentals.
- Portfolio (Mandatory): Must include successful content campaigns and ad copies that drove measurable conversions.
- Mindset: Data-informed, highly creative, and able to thrive in a fast-paced setting.
- Preferred Designation: Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands.

📌 Content Lead (Nagpur)
🏢 Hoora Technologies
📍 Nagpur