Company Description

EMDEE Apparels Pvt Ltd is a fashion-forward retail organization committed to keeping customers updated with the latest trends and styles. Established in 2003, the company represents leading global brands including Levi Strauss & Co., United Colors of Benetton, and PEPE Jeans London, with a solid presence in Bengaluru and across Karnataka. As the master franchisee of Levi’s for South India, EMDEE operates 52 locations and continues to grow its footprint in the fashion retail space.

The team is driven by a large base of loyal and satisfied customers and has earned multiple awards for retail operations, in-store excellence, and training. Guided by the mantra “Every day is a new beginning, a new challenge and a new achievement,” EMDEE focuses on innovation and continuous improvement in all aspects of its business.

Role Description

~ The Content and Digital Media Specialist is a full-time, on-site role based in Bengaluru.

~ This role is responsible for planning, creating, and managing digital content across social media, websites, and other online platforms to strengthen brand presence for EMDEE’s portfolio of fashion brands.

~ Day-to-day tasks include developing content calendars, producing engaging copy and visuals, coordinating photo and video shoots, and optimizing content for reach and engagement.





~The specialist will collaborate with marketing and retail teams to support campaigns, promotions, and new store launches, while analyzing performance metrics to refine digital strategies.

~ The role also involves staying current with fashion and digital trends to ensure content remains fresh, relevant, and aligned with brand guidelines.

Qualifications

- Ability to plan and execute content strategies, including editorial calendars and campaign concepts.
- Strong skills in writing and editing for digital media, with experience in social media and website content.
- Understanding of digital marketing fundamentals, such as social media management, basic SEO, and engagement analytics.
- Experience working with visual content (images, short videos, reels) and coordinating with designers or creative agencies.
- Interest in fashion and retail, with the ability to translate trends into engaging brand stories.
- Proficiency with common digital and social media tools and platforms (e.g., Instagram, Facebook, YouTube, basic CMS tools).
- Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines on-site.
- Bachelor’s degree in Marketing, Communications, Media, Fashion, or a related field, or equivalent practical experience.
- Prior experience in fashion, lifestyle, or retail brands is an advantage.

📌 Content and Digital Media Specialist (Bengaluru)
🏢 EMDEE Apparels
📍 Bengaluru