: Cold Email Specialist

Company: Fynix Digital

Department: Lead Generation

Job Type: Part time

Experience: 1–3 Years

Location: Remote

Salary: 10,000 INR

About Fynix Digital

Fynix Digital is a digital growth agency specializing in B2B lead generation, SEO, AEO, and digital marketing. We help businesses connect with their ideal customers through targeted outreach strategies and performance-driven campaigns.

Role Overview

We are looking for a results-driven Cold Email Specialist responsible for planning, executing, and managing outbound email campaigns to generate qualified B2B leads.

The ideal candidate should understand cold email outreach, email deliverability, prospect research, campaign management, and follow-up strategies.

Key Responsibilities

Cold Email Campaign Management

- Plan and execute targeted cold email campaigns.
- Create personalized email sequences for different industries and target audiences.
- Manage email campaigns from setup to execution and performance tracking.
- Develop effective subject lines and email copy to improve open and response rates.

Prospect Research & Database Management

- Identify and research potential B2B prospects based on the defined Ideal Customer Profile (ICP).
- Build and maintain targeted prospect databases.
- Find relevant decision-makers, including CEOs, CTOs, CISOs, and other senior executives.
- Verify email addresses and maintain database accuracy.

Email Deliverability

- Manage email accounts and sending domains.
- Monitor domain reputation and email deliverability.
- Understand SPF, DKIM, and DMARC configurations.
- Implement strategies to minimize bounce rates and spam complaints.
- Follow responsible email-sending practices.

Campaign Optimization

- Monitor campaign performance, including delivery, bounce, reply, positive reply, and conversion rates.
- Conduct A/B testing for subject lines, email content,



and follow-up sequences.
- Optimize campaigns based on performance data.

Lead Management & Reporting

- Track prospect responses and categorize interested, not interested, and follow-up-required prospects.
- Coordinate with the sales and lead generation team to transfer qualified leads.
- Prepare regular campaign performance reports.
- Ensure timely follow-ups with interested prospects.

- Required Skills & Qualifications

- 1–3 years of experience in cold email outreach or B2B lead generation.
- Hands-on experience with cold email outreach platforms such as Instantly, Smartlead, Apollo, or similar tools.
- Good written English communication skills.
- Understanding of email deliverability and domain authentication.
- Experience with prospect research and email verification tools.
- Knowledge of B2B sales processes and lead qualification.
- Ability to analyze campaign performance and improve results.

- Preferred Skills

- Experience targeting international B2B markets, particularly the USA, UAE, and Saudi Arabia.
- Experience with cybersecurity, SaaS, IT services, or technology companies.
- Knowledge of ICP identification and buyer persona research.
- Familiarity with CRM platforms and lead management systems.

- Key Performance Indicators (KPIs) Performance will be evaluated based on:

- Number of verified prospects added to the database.
- Email delivery and bounce rates.
- Positive response rate.
- Number of interested prospects generated.
- Number of qualified leads generated.
- Campaign performance and consistency.
- Email domain health and deliverability.

- Who Should Apply? We are looking for someone who understands that successful cold email outreach is not about sending thousands of emails. It is about reaching the right decision-makers with the right message at the right time and generating genuine business opportunities.

Apply Now: Send your resume to [email protected].

📌 Cold Email Specialist (India)
🏢 Fynix Digital
📍 India