About The Role

We are looking for a results-driven City Sales Manager to grow our business in the HORECA and Institutional segment. You will own sales targets, win new food service accounts, build the distributor network, and lead a team in your city.

Key Responsibilities

- Drive business growth in HORECA and institutional channels, delivering targets for volume, value, and market share
- Acquire new food service accounts such as hotels, restaurants, cafes, caterers, and institutions
- Build relationships at all levels: Head Chefs, Contract Catering Managers, F&B; Managers, Purchase and Procurement Heads, Admin Managers, and General Managers
- Map customer requirements and offer the right products and services to improve profitability
- Appoint and manage stockists and distributors, and develop new HORECA channels
- Lead, train, and manage the sales team
- Prepare monthly and quarterly plans to drive volume, value, market share, and activation




- Ensure customer satisfaction through delivery and service quality norms
- Maintain strong relationships with existing clients while creating recent ones
- Prepare reports and track sales efficiency and sales achievement

Desired Candidate Profile

- Minimum 5 years of B2B sales experience in the HoReCa or food service industry
- Proven record of opening new accounts and achieving targets
- Hands-on experience in distributor or stockist appointment and management
- Experience handling a sales team
- Strong written and verbal communication skills
- Good analytical and MIS reporting skills
- Willingness to travel within the city and region

Skills: b2b,institutional sales,horeca sales,channel sales development,horeca,food sevice sales,distributor management

📌 City Sales Manager – HORECA / Food ServiceB) (Hyderabad)
🏢 Expertrons Delhi
📍 Hyderabad