Job highlights

- Experience: 7-8 Years (exclusively in YouTube advertising)

- Leadership Capability: Experience mentoring or guiding junior team members while operating as an individual contributor. . Multi-Market Exposure: Experience managing multi-region or global YouTube campaign portfolios

Job Summary

Campaign Manager - YouTube Expert.

Location: Noida, India.

Experience: 7-8 Years (exclusively in YouTube advertising).

Department: Ad Operations - Branding Department.

Segment: Pulse (Contextual Targeting Brand Safety).

Role Overview

The Campaign Manager - YouTube Expert exists to strengthen and scale YouTube campaign execution across global markets for Xapads Pulse product. Sitting within the Ad Operations - Branding team, you will own end-to-end strategy, setup, pacing, optimization, and measurement across Google Ads and DV360. The role bridges brand awareness with direct performance outcomes (ROAS, conversions, app installs), utilizing Pulse contextual intelligence capabilities to achieve client KPIs while maintaining strict brand safety standards.

Responsibilities

What You'll Own

- Campaign Delivery: Own campaign setup, daily run rates, pacing, budget allocation, and delivery quality across assigned YouTube accounts.

- Performance Optimization: Own campaign performance diagnosis, bidding strategies, and multi-KPI optimization across both branding and performance objectives.

- Pulse Integration: Own the execution and tactical implementation of Pulse contextual targeting, brand safety, and brand suitability layers within live campaign workflows.

- Measurement Reporting: Own campaign reporting, attribution analysis, and post-campaign insights across Google Ads and DV360.

What You'll Do

- Campaign Setup Activation: Plan, configure,



and launch complex YouTube campaigns through both Google Ads and DV360, utilizing line items, insertion orders, and ad groups.

- Format Inventory Management: Execute campaigns across diverse YouTube ad formats including skippable in-stream, non-skippable in-stream, bumper ads, in-feed, YouTube Shorts, connected TV (CTV), and high-impact placements.

- Performance Driving: Implement visual-first Demand Gen and cross-channel Performance Max (PMax) strategies to drive performance outcomes such as CPA, ROAS, and app installs.

- Contextual Brand Safety Execution: Deploy Pulse AI-powered contextual filters, GARM-compliant exclusion lists, and custom secure-lists to maximize ad relevance and maintain suitability.

- Attribution Measurement: Analyze conversion tracking, post-impression installs, engaged-view conversions (EVC), and view-through conversions (VTC) to evaluate full-funnel video influence.

- Policy Compliance Troubleshooting: Diagnose and resolve platform approval bottlenecks, restricted content categories, and Google YouTube policy compliance issues.

- Reporting Analysis: Prepare actionable performance reports for internal teams and clients, highlighting view-through rate (VTR), video completion rate (VCR), cost per view (CPV), and conversion metrics.

Requirements

- 7-8 Years of Dedicated Experience: Minimum 7-8 years of direct, hands-on experience managing YouTube ad campaigns.

- Dual-Platform Proficiency:



Proven expertise in operating YouTube campaigns natively across both Google Ads and DV360 (YouTube Partners line items).

- Full-Funnel Campaign Ownership: Demonstrated experience managing both reach/awareness (CPM, VTR, VCR) and performance/conversion campaigns (tCPA, tROAS, CVR, app installs).

- Advanced Campaign Formats: Hands-on experience with Demand Gen and Performance Max (PMax) campaign setup, video asset strategy, and performance optimization.

- Attribution Tracking Knowledge: Practical understanding of Google Ads conversion tracking, Floodlight pixels, engaged-view conversions (EVC), view-through conversions (VTC), and attribution windows.

- Policy Operations: Working knowledge of Google advertising policies, campaign approval workflows, and troubleshooting restricted or sensitive ad categories.

Nice to Have

- Leadership Capability: Experience mentoring or guiding junior team members while operating as an individual contributor.

- Multi-Market Exposure: Experience managing multi-region or global YouTube campaign portfolios.

What Success Looks Like

- Independent Execution: Independently manages YouTube campaigns across Google Ads and DV360.

- KPI Consistency Efficiency: Consistently meets agreed client delivery targets and demonstrates measurable improvements in campaign efficiency, ROAS, and completion rates.

- Pulse Integration: Seamlessly integrates Pulse AI contextual targeting and brand suitability capabilities into daily campaign workflows to maximize ad relevance.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Campaign Manager - YouTube Expert (Noida)
🏢 Xapads Media
📍 Noida