Company: Khaitan India Limited

Position: Business Manager – Sales (Chennai / TN-1 Territory)

Location: Chennai, Tamil Nadu

Industry: Consumer Electricals & Small Domestic Appliances

Experience Required: 10 – 12 Years

Employment Type: Full-time

Salary: up to ₹16 LPA fixed and up to ₹4 LPA variable.

Eligibility Criteria — Mandatory RequirementStrict Notice: Only candidates with direct, proven channel sales experience in Ceiling Fans, Water Heaters (Geysers), and Small Domestic / Home Appliances are eligible to apply. Profiles from unrelated sectors (such as FMCG, Telecom, Building Materials, Lighting-only, Cables-only, or Industrial Goods) will not be considered.

About the RoleKhaitan India Limited is hiring a energetic, commercially sharp sales leader as Business Manager – Chennai (TN-1). This role carries complete operational accountability for expanding market share, building a robust distribution network, and driving primary and secondary sales growth across Chennai and the TN-1 zone for Ceiling Fans, Geysers, and Home Appliances.

Key Responsibilities

- Revenue &

• Sales Target Ownership: Achieve monthly, quarterly, and annual primary and secondary sales volume and revenue targets across Ceiling Fans, Geysers, and Small Domestic Appliances in Chennai (TN-1).
- Distributor Network Architecture: Identify market white spaces, conduct financial due diligence, and appoint creditworthy super-stockists, direct distributors, and key wholesale partners across Chennai and suburban clusters.
- Secondary Sales &

- Retail Penetration: Drive counter share and brand visibility across major electrical retail counters, multi-brand outlets,



and key wholesale hubs (e.g., Sowcarpet, Ritchie Street, Guindy, and surrounding belts).
- Commercial Governance &
- Credit Control: Maintain strict discipline on market outstanding, credit limits, payment collections, distributor ROI, billing accuracy, and timely claims clearance.
- Field Team Leadership: Lead, mentor, and track Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and frontline sales executives against daily beat plans, counter calls, and monthly KPIs.
- Trade Schemes &
- Competitor Intelligence: Closely monitor competitor pricing, trade schemes, and dealer incentives from industry peers; design and execute localized counter-promotions and display drives.

Candidate Profile & Qualifications

- Experience: 10 to 12 years of hands-on channel sales and distribution management in the Chennai / TN-1 trade market.
- Industry Background: Core background strictly within Ceiling Fans, Water Heaters/Geysers, and Home Appliances is mandatory.
- Preferred Companies: Current or prior experience with established electrical and appliance brands such as Havells, Atomberg, Crompton, Polycab, Orient Electric, V-Guard, USHA, Bajaj Electricals, or direct industry peers.

Core Competencies:

- Proven track record in appointing, onboarding, and scaling distributor and dealer networks from the ground up.
- In-depth commercial understanding of Chennai’s electrical trade pockets, dealer dynamics, and wholesale distribution channels.
- Fluency in Tamil and English (working knowledge of Hindi is an advantage).
- Strong commercial acumen, negotiation skills, and frontline team leadership capabilities.

📌 Business Manager – Sales (Chennai /Only Candidates with Ceiling Fan, Home Appliances & LED Sales Background Apply
🏢 KHAITAN INDIA
📍 Chennai