Business Development Associate – Outbound (SaaS, Top of Funnel)

Location: Chennai

Experience: 1 -3 Years

About Fitsol

Fitsol helps Indian manufacturers measure, reduce and report emissions across their value chain, and then executes the reductions on the ground. Our SaaS vertical covers Kyoto, our carbon intelligence platform, and GreenAlign, our supplier engagement platform. Together they help OEMs and Tier-1s solve Scope 3. We have baselined 500+ suppliers on one ESG framework for a Tier-1 automotive client.

Role Overview

You will own the top of the funnel for the SaaS vertical (Scope 3). The job is to find the right accounts, reach the right people and turn early interest into qualified meetings for senior sales. You will run outbound across automotive OEMs, Tier-1s and Tier-2s, and build a pipeline that the sales team can close.

This is not an entry-level role. We expect you to bring automotive industry knowledge and prior experience selling sustainability SaaS, and to work with limited supervision from day one.

Key Responsibilities

Pipeline and account strategy

- Own a defined segment or territory and build a target account list against our ideal customer profile.

- Map buying committees across sustainability, procurement, supply chain and finance.

- Prioritise accounts using regulatory triggers such as BRSR Core, CBAM exposure and OEM supplier mandates.

Outbound execution

- Run multi-channel outreach across phone (primary channel), email and LinkedIn.

- Design and refine outreach sequences, and test messaging by persona and segment.





- Personalise outreach using research on each company's sustainability commitments and supply chain.

Qualification and handoff

- Qualify prospects against a defined framework covering need, authority, budget and timeline.

- Book discovery meetings for senior sales, with clear context notes for every handoff.

- Nurture prospects who are not ready yet, and re-engage them when triggers appear.

Collaboration and reporting

- Work with marketing and partnerships to convert campaigns, events and webinars into meetings.

- Keep CRM records accurate and up to date.

- Share market feedback with product and sales on objections, competitors and buyer priorities.

- Guide BD interns on outreach quality and cadence where needed.

What Success Looks Like

- A steady flow of qualified meetings with decision-makers at target accounts.

- Strong conversion from meetings to sales-qualified opportunities.

- Measurable pipeline contribution each quarter.

- Outreach sequences that improve over time based on data.

- Clean CRM data that sales leadership can rely on for forecasting.

Key Performance Indicators

- Qualified meetings booked per month

- Sales-qualified opportunities generated

- Pipeline value sourced





- Meeting-to-opportunity conversion rate

- Outreach activity across calls, emails and LinkedIn

- Sequence response rates

- CRM data accuracy

Must-Have Experience

- Automotive industry experience is required. You understand how OEMs, Tier-1s and Tier-2s buy, and how supplier relationships work.

- Sustainability SaaS selling experience is required. You have sold carbon accounting, ESG reporting or supply chain sustainability software.

- Proven record of meeting outbound pipeline targets.

- Comfort with cold calling senior stakeholders.

- Hands-on experience with a CRM and sales engagement tools.

Positive to Have

- Working knowledge of Scope 3, GHG Protocol, BRSR Core or CBAM.

- Existing network in automotive procurement or sustainability teams.

- Experience selling into enterprise buying committees.

What We're Looking For

- Ownership of your numbers and your segment.

- Confidence with senior stakeholders and resilience with rejection.

- Clear, structured written and spoken communication.

- Curiosity about manufacturing, supply chains and climate regulation.

- Ambition to grow into an Account Executive or Enterprise Sales role.

Languages

- English is a must - Business proficiency, in writing and reading

- List any other language you speak

Perks and Benefits

- Health insurance

- Gym access

- Performance-linked incentives

- Travel reimbursements

- Exposure to high-impact climate-tech projects

Compensation

Commensurate with experience.

📌 Business Development - Top of the funnel Sales (Chennai)
🏢 Fitsol
📍 Chennai