Job highlights

- Experience in cattle feed market and animal nutrition with skills in business development and market research
- Identify new business opportunities, develop sales plans, manage dealer and distributor networks, build farmer relationships, conduct market research, and execute marketing campaigns

Key Roles and Responsibilities 1. Business Development and Market Expansion

- Identify new business opportunities in the cattle feed market.
- Develop and expand business in new geographical areas and territories.
- Identify potential markets, dairy farms, milk collection centres, and livestock farmers.
- Explore opportunities with dairy cooperatives, farmer producer organizations (FPOs), and commercial dairy farms.
- Develop strategies to increase market penetration and brand awareness.
- Study competitors' products, pricing, quality, and market strategies.

2. Sales and Revenue Generation

- Develop and implement sales plans to achieve monthly, quarterly, and annual targets.
- Generate new customers and increase sales among existing customers.
- Promote cattle feed products such as:

- Pellet cattle feed

- Mash cattle feed

- Dairy cattle feed

- Calf starter feed

- Mineral mixtures

- Bypass protein feed

- Special nutritional supplements
- Monitor sales performance and take corrective actions to achieve targets.
- Develop institutional sales and bulk sales opportunities.

3. Dealer and Distributor Network Development

- Appoint recent dealers, distributors, and stockists.
- Develop and maintain strong relationships with existing channel partners.




- Identify potential distributors based on market potential and business capacity.
- Ensure product availability across assigned territories.
- Monitor distributor sales, stock levels, payments, and market performance.
- Develop dealer incentive schemes and promotional activities.

4. Farmer Relationship Management

- Build relationships with dairy farmers, livestock owners, and progressive dairy entrepreneurs.
- Conduct regular farm visits and understand farmers' nutritional requirements.
- Explain the benefits of balanced cattle nutrition.
- Educate farmers about proper cattle feed usage and feeding practices.
- Collect farmer feedback regarding product quality and performance.
- Develop farmer loyalty and repeat-purchase business.

5. Market Research and Competitor Analysis

- Conduct regular market surveys.
- Analyze competitor brands, product prices, packaging, and promotional schemes.
- Identify customer expectations and changing market requirements.
- Evaluate market demand for different cattle feed categories.
- Share market intelligence and competitor activities with management.
- Recommend new product opportunities based on market demand.

6. Marketing and Promotional Activities

- Plan and execute cattle feed promotional campaigns.
- Organize farmer meetings, dealer meetings, and veterinary awareness programmes.
- Conduct product demonstrations and feeding awareness sessions.
- Coordinate with veterinarians, animal nutritionists, and dairy consultants.
- Participate in dairy exhibitions, agricultural fairs, and livestock events.
- Develop local marketing activities to improve brand visibility.

📌 Business Development Manager (East Godavari)
🏢 Vallabha Feeds
📍 East Godavari