We are looking for a energetic and result-oriented Brand & Marketing Manager to lead brand strategy, marketing initiatives, e-commerce growth, revenue generation, and corporate communications. The ideal candidate should have strong experience in developing brand positioning, executing go-to-market strategies, driving lead generation, managing creative content, and successfully launching products across multiple channels.

Key Responsibilities

1. Brand Strategy & Positioning

- Develop and implement brand strategies aligned with business objectives.
- Establish brand identity, positioning, messaging, and market differentiation.
- Ensure consistent brand communication across all platforms.

1. Branding & Marketing

- Plan and execute integrated marketing campaigns across digital and offline channels.
- Develop marketing strategies to improve brand awareness, visibility, and customer engagement.
- Monitor market trends, competitor activities, and customer insights.

1. E-Commerce & Retail Management

- Drive e-commerce business growth and manage online sales channels.
- Develop retail marketing strategies and optimize customer acquisition and conversion.
- Coordinate with internal teams and external partners for channel development.

1. Lead Generation & Revenue Management

- Develop strategies to generate qualified business leads and improve conversion rates.
- Drive revenue growth through effective marketing and sales initiatives.
- Track marketing performance, ROI, budgets, and revenue contribution.

1. Creative & Content Management

- Oversee creative content development, including digital campaigns, social media, website content, brochures, and marketing collaterals.
- Coordinate with graphic designers, agencies, and content teams.




- Maintain brand consistency across all communication channels.

1. Product Launch & GTM Strategies

- Plan and execute end-to-end product launch strategies.
- Develop Go-to-Market (GTM) plans, including target audience identification, pricing strategy, market research, and channel selection.
- Coordinate with sales, product, and business development teams to ensure successful product launches.

1. PR & Corporate Communications

- Manage public relations, media interactions, press releases, and corporate announcements.
- Develop corporate communication strategies to strengthen brand reputation.
- Build relationships with media houses, industry stakeholders, and external communication partners.

Required Skills & Competencies
- Brand Management & Strategic Marketing
- Go-to-Market (GTM) Strategy
- Digital Marketing & E-Commerce
- Product Launch & Market Development
- Lead Generation & Revenue Growth
- Content Strategy & Creative Management
- Public Relations & Corporate Communications
- Market Research & Competitor Analysis
- Marketing Analytics, Budgeting & ROI Management
- Excellent Communication, Leadership & Coordination Skills

Educational Qualification MBA / PGDM in Marketing, Brand Management, Business Administration, or a related field.

Preferred Candidate Profile

- 8-10 years of relevant experience in brand management, marketing, and business growth.
- Experience in handling end-to-end marketing strategies and product launches.
- Strong understanding of digital marketing, e-commerce, retail, and revenue generation.
- Experience in healthcare, MedTech, pharmaceuticals, or consumer-facing industries will be an added advantage.
- Ability to manage multiple projects and work closely with cross-functional teams.

📌 Brand Strategist & Digital Marketing Head (Gurugram)
🏢 Anvka Healthcare
📍 Gurugram