Brand & Organic Growth Associate

Blue Ocean Education Consulting and Maithilii

Location: Office near Connaught Place, Recent Delhi

Schedule: Full-time, in office, 6 days a week

Experience: 2 to 3 years in organic social media or brand growth

Compensation: ₹4.2 to 6 lakh per annum, based on experience

Joining: Immediate

Apply at: [email protected]

About Us

Blue Ocean Education Consulting is a selective, founder-led study abroad and admissions practice that works with a small number of ambitious families on Ivy League and top-tier global university admissions. Maithilii is a handcrafted lifestyle and handloom brand rooted in the craft traditions of Mithila. Both are being built by Dr. Sanjay Kumar, Harvard Kennedy School alumnus, author and educator.

The Role

We want to grow three brands the honest way, through strong content and smart communication, without paid shortcuts. You will own the organic growth and communication strategy for Blue Ocean, Maithilii and Dr. Kumar's personal profile.

You will know what works on Instagram, Facebook and LinkedIn, and why. You will read the numbers, work out what is driving reach and engagement, and adjust. You will shoot the videos yourself. Editing is handled by a separate team member, so you will bring back footage and clear briefs.

What You Will Do

- Build and run the organic growth and communication strategy for Blue Ocean, Maithilii and Dr. Kumar's personal profile, with a distinct voice for each.
- Plan the content calendar and publish across Instagram, Facebook, LinkedIn and other relevant platforms.
- Shoot reels and short videos at the office, with students and parents, with artisans and products, and with Dr. Kumar at events and talks.
- Brief the editor,



review edits and sign off before anything goes live.
- Read platform insights every week. Track reach, engagement, follower growth and content performance, and turn the findings into the next week's plan.
- Stay ahead of trends, new formats and platform changes, and watch what competitors are doing. Bring ideas in without being asked.
- Adopt and use the latest communication and content tools where they make the work better or faster.
- Respond to comments and messages, and flag genuine leads to the right team member.
- Report to Dr. Kumar on what is working, what is not and what you will try next.

What We Are Looking For

- 2 to 3 years of experience in organic social media, brand building or content strategy, with a record of helping brands or individuals grow.
- Working knowledge of how Instagram, Facebook and LinkedIn each work, including their algorithms, formats and best practices.
- Comfort with analytics and insights, and the habit of making decisions from data.
- Ability to shoot good video on a phone or camera: framing, lighting, audio and storytelling.
- Strong communication strategy skills and clear written English. Hindi is a plus.
- Up to date on current trends and formats, and quick to try new tools.
- Organised, consistent and self-driven, and happy to work on the ground at events and shoots.
- A portfolio, or handles you have grown, with numbers if possible. This is the best proof of your work.

How to Apply

Email [email protected] with your CV, links to your best work or handles you have grown, and a short note on why this role interests you.

Write it in your own words. We read every note.

Immediate joiners only. We will move fast with the right person.

📌 Brand & Organic Growth Associate (New Delhi)
🏢 Blue Ocean Education
📍 New Delhi