13 Nov
|
Sumal Digital
|
New Delhi
13 Nov
Sumal Digital
New Delhi
Company Overview: We turn attention into revenue. We want someone to do that with creators.
Sumal Digital is a digital marketing agency in New Delhi with 50+ people across paid media, SEO, social, content, influencer and e-commerce. We've run campaigns for brands including Toyota, Samsung, CoinDCX, Paisabazaar and Hindustan Times.
We're hiring a Brand Partnerships Manager to grow our influencer marketing practice. You'll win the brand, plan the creators, run the campaign and prove the return.
What you'll do
- Win new business: prospect brands, pitch influencer programmes and turn proposals into campaigns and retainers.
- Own client accounts: lead briefs, timelines, approvals, reporting and renewals for a portfolio of brands.
- Plan around business goals: choose the creator mix, platforms, formats, deliverables and KPIs for each brief.
- Run creator partnerships end to end: discover and vet creators, negotiate fees and usage rights, manage contracts and go-lives.
- Prove ROI: track reach, engagement, cost per view, clicks, promo codes and conversions, then report in plain numbers.
- Work across the funnel: partner with our paid media and content teams to run top creator content as ads.
- Build our creator network across auto, consumer tech, fintech, education and lifestyle.
What you bring
- 3–6 years of experience,
including at least 2 years in influencer marketing at an agency, creator platform or influencer-tech company.
- A sales or business development foundation: you've prospected, pitched and closed, and you're comfortable owning a target.
- Campaigns you ran end to end, with results you can explain in business terms.
- Working knowledge of India's creator landscape on Instagram and YouTube, including regional creators, pricing and usage rights.
- Comfort with influencer discovery and analytics tools, and solid spreadsheet skills for budgets, trackers and reports.
- Clear communication and confident presenting in English; Hindi is a plus.
- Calm organisation across several live campaigns and deadlines.
Good to have
- Experience with D2C, fintech, consumer tech, auto or edtech brands.
- Hands-on work with creator partnership ads on Instagram or YouTube.
- Affiliate, performance-based or UGC creator programmes.
- Your own network of creators and talent managers.
Why Sumal Digital
- Full-funnel work: influencer sits beside paid media, SEO, content and performance under one roof.
- Ownership of how the influencer practice grows, with incentives linked to the business you bring in.
- A team that judges work by outcomes, not vanity metrics, and reports results openly.
📌 Brand Partnerships Manager, Influencer Marketing (New Delhi)
🏢 Sumal Digital
📍 New Delhi