The Brand Manager will be responsible for developing, implementing, and managing the company's brand strategy to strengthen brand awareness, market positioning, customer engagement, and business growth.

The role involves planning marketing campaigns, managing digital and offline branding activities, coordinating with internal teams and external agencies, and ensuring consistent brand communication across all platforms.

The Brand Manager will play a key role in building a strong corporate identity and promoting the company's products and services in the competitive market

Key Roles & Responsibilities

A. Brand Strategy & Management

- Develop and implement the overall brand strategy.
- Establish solid brand positioning and market identity.
- Maintain consistency in brand communication, messaging, and visual identity.
- Identify opportunities to improve brand awareness and reputation.
- Monitor competitors and market trends.

B. Marketing & Promotional Activities

- Plan and execute marketing and promotional campaigns.
- Develop innovative ideas for brand promotion.
- Coordinate advertising activities across online and offline platforms.
- Plan promotional events, exhibitions, and corporate activities.
- Ensure effective utilisation of the marketing budget.

C. Digital Marketing & Social Media

- Manage the company's social media presence.
- Plan content strategies for Facebook, Instagram, LinkedIn, and other relevant platforms.
- Coordinate with digital marketing agencies and creative teams.
- Monitor online engagement, reach, leads, and campaign performance.
- Improve the company's digital brand visibility.

D. Corporate Communication

- Develop marketing presentations, brochures, company profiles, and promotional materials.
- Ensure consistent corporate communication across all channels.
- Coordinate press releases, announcements, and public relations activities.
- Maintain professional brand communication with customers and business partners.

E. Business Development & Market Research





- Conduct market research and competitor analysis.
- Identify new market opportunities and customer segments.
- Work closely with the sales and business development teams.
- Develop marketing strategies to support revenue growth.
- Analyse customer feedback and market requirements.

F. Team & Agency Coordination

- Coordinate with internal marketing, sales, and management teams.
- Manage external advertising agencies, designers, and vendors.
- Supervise creative development and campaign execution.
- Ensure timely delivery of marketing projects.

3. Key Performance Indicators (KPIs)

The Brand Manager's performance will be evaluated based on:

- Brand awareness and market visibility.
- Social media growth and engagement.
- Marketing campaign effectiveness.
- Lead generation and marketing contribution to sales.
- Customer engagement and brand perception.
- Marketing budget utilisation and ROI.
- Successful execution of promotional activities.
- Consistency of corporate brand identity.

4. Required Qualifications & Skills

- Bachelor's degree in Marketing, Business Administration, or Mass Communication.
- MBA in Marketing will be an added advantage.
- 4–7 years of relevant experience in brand management or marketing.
- Strong knowledge of digital marketing and social media.
- Excellent communication and presentation skills.
- Creative thinking and strategic planning abilities.
- Strong leadership, coordination, and analytical skills.
- Knowledge of MS Office and marketing analytics tools.

5. Reporting Structure

Particular Details

Designation Brand Manager

Department Marketing

Company Prime Net Global Pvt. Ltd.

Reports To Head of Marketing / Director

Team Management Marketing & Creative Team

Location As per company requirement

6. Key Deliverables Expected

- Develop a strong and recognisable company brand.
- Create and implement an annual branding and marketing plan.
- Improve brand awareness and customer engagement.
- Strengthen the company's digital and offline presence.
- Support sales growth through effective marketing initiatives.
- Build a consistent and professional corporate identity.

📌 Brand Manager (New Delhi)
🏢 One75mb Hrm
📍 New Delhi