Job Overview

We are looking for an experienced Real Estate Marketing professional to manage end-to-end marketing for a portfolio of real estate projects across multiple mandate partners. The role involves developing and executing marketing strategies, managing project launches, driving brand visibility and generating customer enquiries to support business and sales objectives.

Key Responsibilities

- Plan and execute end-to-end marketing strategies for current launches, tower launches, re-launches and ongoing real estate projects.

- Develop project positioning, launch plans, marketing calendars and go-to-market strategies.

- Create campaign briefs and coordinate with creative, digital, media, PR and event agencies for campaign execution.

- Oversee marketing collaterals including brochures, hoardings, digital creatives, project films, presentations and sales materials.

- Manage project-wise marketing budgets, vendor negotiations, estimates and campaign spends.

- Coordinate with Sales, Pre-Sales, Digital, Events, Research and Business Development teams to ensure effective execution.

- Prepare marketing strategy,



campaign and performance review presentations for clients and senior stakeholders.

- Monitor competitor activities, market trends and consumer behaviour to identify marketing opportunities.

- Conduct regular project site visits to understand product positioning and market dynamics.

- Guide junior team members and ensure timely execution of marketing deliverables.

Desired Candidate Profile

- 810 years of experience in Real Estate Marketing, preferably with a real estate developer, advisory firm or agency handling real estate accounts.

- Strong experience in project marketing, new launches, branding, campaign management and sales enablement.

- Hands-on experience in managing creative and digital agencies, vendors and marketing budgets.

- Ability to independently manage multiple projects and work with developers and senior stakeholders.

- Strong project management, communication, presentation and coordination skills.

- Good understanding of ATL, BTL, digital marketing and integrated marketing campaigns.

- Willingness to travel to project sites as required.

📌 Brand Manager (Mumbai)
🏢 The Guardians Real Estate Advisory
📍 Mumbai