Brand Manager / Senior Brand Manager

Location: Mumbai (On-Site)

Reports To: Brand Director / Managing Director

Experience: 4–8 Years in Luxury, D2C, Fashion, or Fine Jewellery

About Kumari Fine Jewellery

At Kumari , we are redefining how fine jewellery is discovered, worn, and loved. Designed for the evolving aspirations of Gen Z and Millennial buyers, we blend contemporary aesthetics with timeless craftsmanship across both digital touchpoints and experiential retail spaces. We aren't just selling gold and diamonds—we are crafting meaningful, high-energy customer journeys for a generation that values individuality, design, and effortless elegance.

Role Overview

We are looking for an execution-focused Brand Manager / Senior Brand Manager to drive the daily engine of our brand operations. Working directly alongside our Brand Director and Managing Director, you will turn high-level strategy into sharp campaign narratives, seamless content pipelines, standout packaging, and high-converting performance assets.

This is an autonomous role for a detail-obsessed brand operator who lives at the intersection of creative craft,commercial strategy, and flawless project management. You know how to translate social listening into culture-moving briefs, keep agencies accountable, maintain luxury standards across retail stores, and keep our growth channels fed with fresh, elevated creative.

What You’ll Do (Key Result Areas)

- Architect Campaigns & Stories: Lead campaign ideation for seasonal drops and product launches; turn market insights into sharp creative briefs across digital, paid, retail, and PR channels.
- Fuel the Content Engine: Own daily content pipelines across Instagram, YouTube, WhatsApp, and website editorial; write polished brand copy and enforce strict visual quality control.
- Govern Agency Workflows: Act as the primary operational link for external production partners; draft precise briefs, manage deliverable specs,



and enforce brand guidelines before sign-off.
- Feed Paid Growth Pipelines: Partner with the growth team to supply high-performing creative assets for prospecting and remarketing, maintaining asset refresh cadence and feed diversity.
- Protect Retail & Packaging Aesthetics: Oversee physical brand touchpoints—from boutique collaterals and unboxing assets to certificate cards—ensuring flawless in-store brand expression.
- Drive Creator & Talent Seeding: Spearhead end-to-end influencer, creator, and celebrity seeding programs; negotiate deliverables, manage sample logistics, and track campaign ROI.
- Track Brand Performance: Compile weekly and monthly brand scorecards (engagement, asset output, turnaround times) to extract data insights for future creative briefs.

What We’re Looking For: Technical Toolkit & Skillset

- Brand Strategy & Copywriting: Mastery of brand narrative building, tone of voice, and writing high-converting luxury copy for captions, newsletters, and campaign scripts.
- Content & Shoot Management: Hands-on proficiency managing high-volume content calendars, shoot production schedules, and post-production asset handoffs.
- Commercial Metrics: Fluency with brand and performance marketing KPIs—engagement rates, CTR, CAC,conversion rates, and asset refresh cadence.
- Design & Mockup Tools: Working knowledge of layout tools (Canva, Figma) for quick mockups and briefing decks.

Profile & Experience

- Experience: 4–8 years running brand management operations within a premium D2C, luxury fashion, fine jewellery, or lifestyle brand.
- Industry Experience: Direct background in fine jewellery, fashion, or founder-led D2C environments catering to urban Indian consumers (Metro & Tier-1/2) is desired.
- Execution Discipline: Exceptional organizational control with an obsession for detail, managing parallel agency workstreams, and strict deadline adherence.
- Mindset: A creative, culturally tuned-in operator who bridges brand aesthetics with commercial outcome metrics.

📌 Brand Manager (Bandra West)
🏢 Kumari Fine Jewellery
📍 Bandra West