Role: Asst. Brand Manager/Brand Manager

Location: Mumbai

Experience : 3-4 years

Education: MBA mandatory (Tier 1 colleges preferred)

Role Overview

SolarSquare is scaling brand presence across tier-2 India — markets where residential rooftop solar is still an unfamiliar, considered purchase and trust has to be built city by city. This role will be responsible for planning and executing high-impact marketing initiatives that build trust, generate demand, and strengthen brand visibility in cluttered markets.This role will also play a critical role in capturing real customer insights from the field—helping us continuously refine our messaging and city strategies. This role is for someone who is hands-on and wants to own outcomes end-to-end rather than a single slice of the brand function.

Key Responsibilities

- City-wise Media Planning & Execution

● Plan and execute integrated campaigns across TV (national/regional, BARC/GRP/CPRP fundamentals), YouTube, CTV, OTT, Meta, radio, and print — working with media buying and creative agencies from brief to flighting to post-campaign reporting.

● Bring a sharp eye to media plan quality: budget allocation logic, reach/frequency and GRP delivery, city-level (not just national-buy) targeting, and vendor cost transparency.

● Plan and run city-wise BTL initiatives — society outreach, kiosks, local events, community activations — adapting central brand strategy to local market nuances.

● Adapt central brand strategy to local market needs and nuances

- Customer Insights & Research





● Conduct basic primary research (informal interviews, surveys, etc)and Build and maintain city- and persona-level consumer understanding

● Identify city-specific consumer insights to strengthen brand messaging

● Capture real-time customer feedback during branding campaigns

● Work with Sales teams to gather structured insights

● Share insights with the Content Team

- Vendor & Partner Management

● Identify, onboard, and manage local vendors/agencies - Ensure execution quality, timelines, and cost efficiency

● Manage agency and vendor relationships end-to-end, including commercial and legal coordination (contracts, IP/usage rights, cost terms) with internal legal/finance stakeholders.

- Cross-functional Coordination

● Partner closely with Pre-Sales, Growth, and Sales teams to align city and campaign priorities with pipeline and lead-quality needs, and to pull structured field insight back into brand strategy.

● Coordinate with Content team for creatives, messaging, and approvals

- Performance Tracking & Optimization

● Own the brand measurement stack — branded search, organic traffic, inbound leads,



city-level funnel movement — and turn it into recurring reporting (MoM/QoQ) for leadership.

● Measure and attribute the impact of specific brand activities (e.g. difference-in-differences read on brand-search lift from a given channel) rather than reporting activity metrics alone.

● Identify what works/doesn’t across cities and optimize plans to build city-level playbooks and best practices

- On-ground Brand Building

● Ensure brand consistency across all touchpoints

● Bring in creative, clutter-breaking activation ideas suited for local markets

Who We’re Looking For

● 3–5 years of experience in marketing/brand

● Working knowledge of Indian media planning fundamentals (TV/BARC methodology, digital/CTV, regional-language markets) and comfort briefing and evaluating agency plans critically.

● MBA mandatory

● Strong analytical fluency — comfortable in Excel/dashboards

● Strong execution mindset with curiosity for customer behavior

● Ability to translate on-ground observations into actionable insights

● Experience in primary research or consumer interactions is a plus

● Strong stakeholder management skills

● Comfortable with travel

What Success Looks Like

● Strong on-ground brand presence across cities

● Clear, actionable customer insights from each market

● Continuous improvement in messaging and conversion quality

● Media and BTL plans that deliver measurable movement in brand search, awareness, and qualified demand — with clear before/after attribution.

📌 Brand Manager (Mumbai)
🏢 SolarSquare
📍 Mumbai