Role: Brand Manager - International Business

Location: IBC Knowledge Park, Bengaluru

Reporting to: Brand Lead - International Business

Team Name: Marketing

About the Team and the Role:

The International Marketing team at Ather maintains global brand consistency while adapting strategies to local cultures, regulations, and consumer habits. The team is responsible for driving demand in existing markets and leading new geographic expansions.

The Brand Manager for International Business serves as the primary custodian of the global brand identity, responsible for balancing worldwide consistency with deep local relevance. This role bridges corporate strategy with regional market needs. Success in this position requires a strategic blend of deeper understanding of brand, consumer, cultural empathy, operational alignment, and commercial acumen to drive demand and manage new geographic expansions.

Responsibilities:

- Lead the mother brand and product brands strategy for international markets.
- Connect brand strategy with local market needs by leveraging regional consumer insights, the local business,media landscape, and regional distributors.
- Develop and execute comprehensive Go-To-Market (GTM) strategies for new geographies
- Develop and maintain strong regional agency partnerships.
- Spearhead current product and experience launches across global markets.
- Study local consumer behavior, regional languages, religious customs, and macroeconomic conditions to ensure all marketing campaigns are authentic and resonant.
- Define product segmentation and targeting strategies based on regional nuances.
- Design and implement robust Integrated Marketing Communications (IMC) strategies.
- Conduct continuous industry analysis and competition mapping.
- Manage and optimize regional marketing budgets to maximize ROI.
- Manage relationships with cross-functional internal teams and external stakeholders.




- Drive and monitor demand generation initiatives for existing international markets.
- Oversee the ideation, inception, and execution of localized marketing campaigns done by distributors

Experience and Qualifications:

- Master Degree in Marketing
- 6 to 8 years of brand management and marketing
- Prior experience as an Senior Assistant Brand Manager (ABM) or Brand manager
- Experience working on automotive brands / FMCG / premium tech brands is a must.

Must Have Competencies:

- Data Analysis & Financial Acumen
- Consumer insight & Market research
- Brand Strategy & Management
- Integrated Marketing Communications
- GTM & product launch
- Cross functional / cultural / language / Timezone collaboration
- Agency Management
- Strategic Planning
- Brand Storytelling & Brief writing

Good to Have Competencies:

- Consumer experience management
- Agency Development
- Stakeholder Management
- Pricing Strategy
- Marketing Audit & control

Want to know more?

At Ather, we’ve built India’s first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally.

Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.

Be You, With Us The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to shape the Ather journey.

📌 Brand Manager - International Business (Karnataka)
🏢 Ather Energy
📍 Karnataka