Parle Agro is one of India's leading beverage companies, known for its iconic brands and innovative products in the beverage sector. Founded in 1984, the company has grown exponentially over the years, establishing a strong presence across India and expanding its reach internationally with turnover of Rs 8,500 Crore in 2023.
About the role The Business Development Executive - HORECA will be responsible for driving business development initiatives within the HORECA segment, focusing on hotels, restaurants, and cafes. They will work towards achieving set targets, increasing numeric distribution, and maintaining optimal stock levels of Parle Agro's products within the designated area.
Responsibilities
· Develop and implement strategies to achieve annual sales targets within the assigned HORECA segment.
· Increase numeric distribution and ensure prominent visibility of Parle Agro's brands in hotels, restaurants, and cafes.
· Identify and secure recent clients while nurturing existing relationships to meet revenue targets.
· Participate in the development of a strategic marketing plan to support business growth initiatives.
· Monitor trade accounts receivables and proactively manage A/R aging.
· Ensure weekly reporting on all sales activities to monitor the effectiveness of strategies and activities.
· To meet up with channel partners once a week and sort out issues if any arising in the market.
· Handling tertiary sales and be responsible for collection.
· Ensure visicoolers are pure and are stocked with PAPL products as per planogram.
· Scan every visicooler and be responsible for their physical appearance.
Job Specification
Education and skills
· 2+ years of experience in sales, with a focus on the HORECA channel.
· Proven track record in FMCG sales, preferably in F&B;/HORECA, with excellent communication and negotiation skills.