Job Purpose To manage the entire Brand Merchandise for Category and ensure the growth of the brand in all channels with the required PC: MRP and profitability.

Job Context & Major Challenges

Key Challenges

- Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.
- Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability.

KRA2 Partner visits
- Vendor, Market and Factory visits

KRA3 Quality Improvement
- Actions to be taken on PPMH scores for the category
- Analysis of cause of defects and quality issues

KRA4 Product Lifecycle Management
- Product grids
- TS Analysis
- Sell Through charts
- Market Benchmarking

KRA5 Category performance
- Season range primary performance
- category volume growth




- category performance in wholesale trade
- Season range secondary performance
- Core line secondary performance

KRA6 Product Re-engineering
- Pure Product cost improvement of L2L through product re-engineering measures, clearly demonstrating the impact
- Infusing freshness into the line through product innovation

KRA7 Tradeshow Management
- Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management.

📌 Asst .Mgr -Product, Van Heusen (Karnataka)
🏢 Aditya Birla Lifestyle Brands
📍 Karnataka