To plan, manage and execute offline marketing activities, organize eye check-up camps, generate patient leads, and increase daily OPD (Outpatient Department) footfall across RITI Eye Care Hospital.
1. Key Responsibilities
2. Plan and organize eye check-up camps in schools, societies, villages, companies and other locations.
3. Develop local networks with doctors, community leaders, institutions and corporate organizations.
4. Generate patient referrals and convert camp patients into hospital OPD visits.
5. Drive strategies to increase daily OPD footfall and patient conversion.
6. Manage and monitor the field marketing team and camp coordinators.
7. Ensure proper follow-up of camp patients through the telecalling team.
8. Track camp performance, patient registrations,
OPD conversions and revenue.
9. Prepare daily, weekly and monthly marketing activity reports.
10. Key Performance Indicators (KPIs)
- Number of camps organized.
- Number of patients registered through camps.
- Camp-to-OPD conversion ratio.
- Increase in daily OPD footfall.
- Patient referrals generated.
- Marketing cost per patient acquired.
1. Required Skills
- Solid field marketing and team management skills.
- Good communication, negotiation and networking abilities.
- Experience in healthcare or eye-care marketing preferred.
- Target-oriented with strong execution and reporting skills.
Experience: 3–5 years preferred in offline/field marketing.