Role : Associate Director, Large Appliances

About Snapmint

Founded by IIT Bombay alumni (Nalin Agrawal, Anil Gelra, Abhineet Sawa), Snapmint is building India’s most loved payment brand. We pioneered Pay in 3 through UPI and are also home to India’s leading 0% EMI e-commerce app — giving millions of Indians the freedom to shop now and pay in monthly instalments, with no extra cost and no credit card required.

Today, Snapmint has crossed 50M+ app downloads and is the preferred payment partner for 2,000+ leading consumer brands, including Zepto, ixigo, Adani, District Store, Titan and many more. We’re on a mission to make fair, transparent credit accessible to Young India - and make payments easy, enjoyable and worry-free.

Headquartered in Mumbai, with offices across major metros including Bengaluru, Gurugram, Delhi and Jaipur, we’re building at the intersection of commerce, credit, technology and culture. If you want to work on a product used by millions, build a brand people genuinely love, and help redefine how the next generation of India pays and spends you’ll fit right in.

Come build Snapmint and help us change how India pays.

Role Overview : Snapmint is a consumer commerce and affordability platform that lets customers buy products through convenient EMI and flexible payment options. Through its EMI Store, Snapmint runs a multi-category ecommerce marketplace across mobiles, electronics, large appliances, fashion, home and lifestyle, and more.

We are looking for a commercially driven Associate Director to lead the Large Appliances category. You will own brand and seller acquisition, strategic partnerships, category growth and the overall P&L.; Large Appliances is a high-ticket, EMI-led category and a strategic growth priority for Snapmint, and you will build and lead the team that scales it.

Location: Bangalore

Function: Category / Business

Experience: 8-12 years

Key Responsibilities

1. Brand Partnerships & Seller Acquisition

- Identify, acquire and onboard leading appliance brands, authorised distributors, large regional retailers and multi-brand dealers.
- Build senior relationships with brand leadership, including national sales and ecommerce heads, to make Snapmint a priority channel for EMI-led appliance purchases.
- Lead strategic negotiations on commercial terms, margins, commissions, brand subvention for no-cost EMI and promotional participation.
- Secure new-launch availability, exclusive models and brand-funded offers that set Snapmint’s appliance selection apart.
- Build a strong seller pipeline across regions, prioritising region-local sellers who shorten delivery timelines and reduce transit damage on bulky shipments.

2. Category Growth & P&L; Ownership





- Own the Large Appliances category’s business performance and P&L;, including GTV, revenue, margins, subvention income and contribution.
- Develop and execute growth strategies across acquisition, assortment, pricing, affordability offers, promotions and customer engagement.
- Identify growth opportunities across air conditioners, refrigerators, washing machines, televisions, microwaves, chimneys, dishwashers and water heaters.
- Drive category business planning, forecasting and achievement of monthly, quarterly and annual targets, with dedicated plans for the summer cooling season and the festive season.
- Improve average order value, conversion, service attach (extended warranty, installation, exchange) and overall category penetration.

3. Assortment & Marketplace Management

- Build a differentiated, competitive appliance assortment by onboarding relevant brands, sellers, new launches and high-demand models.
- Find assortment gaps using competitor benchmarking, customer demand signals and category performance.
- Ensure relevant selection across price points, brands, capacities and energy ratings, with inventory ready ahead of peak seasons and sale events.
- Work with sellers to improve catalogue quality (specifications, energy ratings, warranty and installation details), pricing competitiveness and fulfilment performance.
- Develop a balanced mix of entry-level, mid-range and premium appliances across national and regional brands.

4. Commercials & Partner Relationship Management

- Own brand- and seller-level business performance and build joint business plans with strategic partners.
- Negotiate competitive commission structures, subvention arrangements, promotional funding and other commercial terms.
- Drive brand and seller participation in key events, campaigns and category promotions, including summer and festive sales.
- Monitor seller performance on GTV, conversion, cancellations, delivery timelines, installation turnaround, damages, returns and customer experience.
- Work closely with the supply, operations, product and marketing teams to ensure reliable delivery, installation and after-sales support for bulky orders.

5. Data-led Category Strategy

- Track and analyse category KPIs: GTV, revenue, take rate, AOV, conversion, margins, subvention income, seller productivity and service attach.




- Use customer insights, market trends, brand launch calendars and competitor intelligence to spot emerging opportunities.
- Make data-backed recommendations on assortment expansion, brand and seller prioritisation, affordability offers and category investments.
- Keep improving category economics and customer experience, including delivery speed, installation quality and post-purchase escalations.

6. Team Leadership

- Build, lead and mentor a team of category managers, with clear ownership across brands, sellers and subcategories.
- Set goals, operating rhythms and business reviews that keep the team accountable for category targets.
- Develop the team’s capability in negotiation, seller management and data-led decision making.
- Represent the category in leadership reviews, business planning and cross-functional forums.

Desired Experience & Qualifications

- 8-12 years in category management, large appliances or consumer durables ecommerce, marketplace business development or key account management, including experience leading teams.
- Preferably from the Large Appliances category teams at Leading Retail Brands, or from ecommerce and key account leadership roles at leading appliance brands.
- Proven ability to onboard and manage large appliance brands, distributors and strategic marketplace partners, including negotiating subvention and promotional funding.
- Strong understanding of the Indian consumer durables ecosystem, including brands, distributors, regional retail and the role of EMI and consumer finance in appliance purchases.
- Experience managing category-level performance, commercial negotiations and P&L; metrics, including planning for seasonal peaks and large sale events.
- Strong commercial acumen, negotiation and stakeholder management skills, with the ability to influence senior leadership at brand partners.
- Analytical and data-driven, and comfortable in a fast-paced, growth-oriented environment.
- Familiarity with large appliance operations (bulky logistics, installation and demo, damage control, after-sales service) is a strong plus.

What We Are Looking For

- A strong business leader who can independently own and scale the Large Appliances category.
- Someone with established relationships across appliance brands, distributors and large regional retailers.
- A hunter mindset to win large strategic brand partnerships, combined with the ability to grow and manage existing ones.
- A people leader who builds high-performing teams and raises the bar on execution.
- Strong ownership of commercial outcomes and category P&L.;
- An entrepreneurial mindset to build and scale a category in a fast-growing marketplace.

📌 Associate Director : Large Appliances (Bengaluru)
🏢 Snapmint
📍 Bengaluru