Job highlights

- Bachelors degree in Marketing,Business Administration,Communications,or a related field
- The ideal candidate should have strong expertise in performance marketing,SEO,. AEO (Answer Engine Optimization) . .,. GEO (Generative Engine Optimization) . .,social media,content marketing,and campaign optimization to drive lead generation,brand visibility,and business growth

No. of Positions 1

Location Mohali

Description

We are looking for an experienced and results-driven Assistant Digital Marketing Manager to support and execute digital marketing strategies across multiple digital channels. The ideal candidate should have robust expertise in performance marketing, SEO, AEO (Answer Engine Optimization) , GEO (Generative Engine Optimization) , social media, content marketing, and campaign optimization to drive lead generation, brand visibility, and business growth.

Educational Qualifications

Bachelors degree in Marketing, Business Administration, Communications, or a related field. MBA in Marketing will be an added advantage.

Time to join

Immediate or within 1520 days

Responsibilities

- Assist in developing and executing integrated digital marketing strategies aligned with business objectives.
- Manage and optimize campaigns across SEO, AEO, GEO, SEM, PPC, social media, email marketing, and display advertising.
- Develop and implement Answer Engine Optimization (AEO) strategies to improve visibility in AI-powered search experiences and featured snippets.
- Optimize digital content for Generative Engine Optimization (GEO) to enhance discoverability across AI-driven platforms such as ChatGPT, Google AI Overviews, Gemini, and other generative search engines.
- Monitor campaign performance, analyze KPIs, and recommend optimization strategies to maximize ROI.
- Collaborate with content, design,



and development teams to execute impactful digital campaigns.
- Oversee website performance, SEO initiatives, technical SEO improvements, and lead generation activities.
- Manage social media platforms to improve engagement, reach, and brand awareness.
- Plan, execute, and monitor email marketing campaigns to nurture leads and improve conversions.
- Track website traffic, customer journeys, and conversion funnels using Google Analytics and other analytics platforms.
- Coordinate with external agencies and vendors, if required, to ensure timely campaign execution.
- Stay updated with the latest digital marketing trends, AI-powered search technologies, and industry best practices.

Requirements
- 810 years of hands-on experience in Digital Marketing with a proven track record in strategy and execution.
- Strong expertise in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SEM, Google Ads, Meta Ads, PPC, email marketing, content marketing, and social media management.
- Experience optimizing content for AI search platforms, conversational search, AI Overviews, and large language model (LLM)-driven search experiences.
- Proficiency in Google Analytics (GA4), Google Search Console, Google Tag Manager, HubSpot, and other digital marketing tools.
- Strong understanding of technical SEO, on-page and off-page SEO, schema markup, content optimization, and AI-driven search strategies.
- Excellent analytical, communication, and stakeholder management skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong problem-solving skills with a data-driven approach to decision-making.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Assistant Digital Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Signity Software Solutions
📍 Sahibzada Ajit Singh Nagar