Job Purpose

Achievement of sales target for the given territory.

Expansion of the customer base

Formulate new promotional strategies in order to increase sales.

Monitor competitors movements in the market.

Job Context & Major Challenges

Job Context

Job Challenges

- To achieve sales target in competitive market scenario.
- To develop recent customer base by identifying potential areas and developing them.
- To achieve collection target.
- Continuous improvement in customer service in terms of new product development / design / delivery’s / payments.

To Help in new EBO opening activities To provide good service after sales and manintaining our leadership position in the current competitive scenario.

Key Result Areas

KRA (Accountabilities)



(Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Achieving the sales target set for OTC in the allocated area.

- Development and presentation of new designs/ colours as per customer’s demand.

KRA2 Development of New customers base - Identifying new areas.
- Approaching potential customers.

KRA3 Receivable - Payment collection against the set target. KRA4 Sales Volume - Achieving the sales target for EBO’s, Retail & wholesale segment.

KRA5 Growing Business

- Customer Development - Creating Linen Fabric’s awareness along with our brand promotion.

📌 Area Sales Manager - OTC Sales, MP & CG (Madhya Pradesh)
🏢 Aditya Birla Group
📍 Madhya Pradesh