1. Job Purpose

The Area Sales Manager is responsible for driving sales growth, expanding market share, developing new business opportunities, and managing customer relationships within the assigned territory.

The role involves promoting and selling construction chemical products, developing relationships with consultants, contractors, developers, applicators, and distributors, and achieving assigned sales and profitability targets.

1. Key Responsibilities

A. Sales &

- Business Development

- Achieve monthly, quarterly, and annual sales targets.

- Develop and execute sales strategies to increase revenue and market share.

- Identify and develop new business opportunities within the assigned territory.

- Generate new leads and convert prospects into long-term customers.

- Promote construction chemical products, including waterproofing systems, concrete admixtures, repair and protection mortars, grouts, sealants, tile adhesives, and flooring systems.

- Develop business with contractors, applicators, developers, consultants, and trading companies.

B.

Customer Relationship

Management

- Establish and maintain strong relationships with key customers and decision-makers.

- Conduct regular customer visits and follow up on ongoing projects.

- Understand customer requirements and recommend appropriate technical solutions.

- Handle customer complaints and coordinate with the technical team for resolution.

- Ensure customer satisfaction and long-term business retention.

C.

Project

Sales &

- Specification

- Identify upcoming construction and infrastructure projects.

- Develop relationships with consultants and project specification teams.

- Promote company products for project specifications and approvals.

- Follow up on project inquiries,



material submittals, approvals, and material procurement.

- Coordinate with technical and application teams for product demonstrations, site trials, and technical presentations.

D.

Market

Intelligence &

- Competition

- Monitor market trends, competitor activities, and pricing strategies.

- Identify recent market segments and potential business opportunities.

- Provide regular market feedback and competitor information to management.

- Develop strategies to strengthen the company's competitive position.

E.

Sales

Administration &

- Reporting

- Prepare sales forecasts, sales reports, and territory business plans.

- Maintain an updated customer database and project pipeline.

- Monitor outstanding payments and coordinate with the finance team for collection.

- Ensure timely submission of quotations, proposals, and sales documentation.

- Monitor sales performance, gross margins, and payment terms.

F.

Internal

Coordination

- Coordinate with technical, production, logistics, and customer service teams.

- Ensure timely delivery of products to customers and project sites.

- Work closely with the marketing team on promotional activities and product launches.

- Provide feedback on product performance and customer requirements.

1. Qualifications &
- Experience

- Bachelor's degree in Civil Engineering, Chemical Engineering, Business Administration,



or a related field.

- 5–8 years of experience in sales within the construction chemicals or building materials industry.

- Strong knowledge of construction chemical products and their applications.

- Established network with contractors, consultants, developers, applicators, and distributors.

- Proven track record of achieving sales targets and developing new business.

- Experience in project sales, specification sales, and distribution channels is preferred.

- Valid driving licence and willingness to travel within the assigned territory.

1. Required Skills &
- Competencies

- Strong sales, negotiation, and closing skills.

- Excellent communication and presentation abilities.

- Good technical understanding of construction chemical products.

- Strong customer relationship and networking skills.

- Ability to identify and develop new business opportunities.

- Commercial awareness and understanding of pricing and profitability.

- Strong planning, forecasting, and reporting skills.

- Self-motivated, target-oriented, and results-driven.

1. Key Performance Indicators (KPIs)

The Area Sales Manager will be evaluated based on:

- Achievement of monthly and annual sales targets.

- Sales revenue and gross profit margin.

- New customer acquisition.

- Growth in existing customer accounts.

- Number and value of projects secured.

- Product specification and project approvals.

- Collection performance and overdue receivables.

- Market share growth within the assigned territory.

- Customer retention and satisfaction.

- Accuracy of sales forecasting and reporting.

Pay: ₹75,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Area Sales Manager (Chennai)
🏢 My Chemist
📍 Chennai