- Graduate with 2-5 years retail operations experience, preferably in multi-store or supervisory roles
- Support store operations, track sales KPIs, ensure visual merchandising standards, manage inventory, and conduct retail staff training
: Area Retail Associate (ARA) Reports To: Area Sales Manager / Regional Manager
Location: Hyderabad
Role Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.
Key Responsibilities
1. Store Support & Operations: -
- Assist multiple SIS with day-to-day operational requirements.
2. Sales Performance & Targets: --
- Track SIS-level KPIs
- Support SIS Staff in achieving sales targets through improved service and selling skills.
- Analyze SIS performance and share insights with the Area Sales Manager.
3. Visual Merchandising: -
- Ensure VM standards are implemented consistently across all SIS.
- Coordinate with VM team for execution of seasonal updates, campaigns, and product launches.
- Audit SIS display quality and provide corrective action plans.
4. Inventory & Stock Management: -
- Assist SIS in stock replenishment, stock counts, and shrinkage control.
- Identify fast/slow-moving products & support stock balancing across stores.
- Report stock gaps and discrepancies to the Area Manager.
5. Training & Team Development: -
- Conduct on-floor training for recent and existing Retail Associates.
- Reinforce product knowledge, customer service expectations, and selling skills.
- Support performance coaching for SIS staff.