Job Purpose The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.
Primary Roles & Accountabilities
- Manage visibility budgets with in the approved budgets parameters to assist in delivery of company's targets.
- TT Promotion in stipulated allocation and criteria.
- Make a Track on the spend v/s budgets by unit or city.
- Significantly upgrade image and visibility in the market.
- Provide Support to the unit teams through coordination with suppliers for timely on field execution of all signage drives related to either visibility or promotion in the market place.
- Develop quality signage vendors across all units and ensure adherence of standards across all units through constant vendor development and back- checks.
- Market Mapping and Visibility audits.
- Training & Development of Frontline Sales Force/ Marketing Executive for better execution.
- Marketing Initiatives / Signage's.
- Monthly FMO Tracking and Achievement for Sales Development.
- Vendor Reconciliation and POSM management.
Education & Experience: Regular Graduate/ PG with more than 12 years of relevant experience in the industry
📌 Area Manager- Market Development (Bhubaneswar)
🏢 VARUN BEVERAGES
📍 Bhubaneswar
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