Topend Tech is looking for a technically sound and sales-driven Application Engineer to develop current business, manage existing customers, and provide suitable tooling solutions for machining applications. The candidate should be comfortable interacting with customers, understanding their technical requirements, and converting business opportunities into sales.

This is a field-oriented role requiring regular customer visits, independent travel, and a strong focus on business growth.

Key Responsibilities

- New Business Development: Identify prospective customers, generate enquiries, introduce Topend Tech’s products, and convert opportunities into sales.
- Existing Customer Management: Maintain customer relationships, understand ongoing requirements, follow up on enquiries and quotations, and develop repeat business.
- Technical Application Support: Understand turning, milling, drilling, boring, and threading applications; recommend suitable cutting tools, carbide inserts, tool holders, and other tooling solutions.
- Tool Trials & Troubleshooting: Coordinate tool trials, resolve application-related issues, and identify opportunities to improve tool life, productivity, and machining efficiency.
- Customer Visits: Conduct a minimum of 3 customer site visits per week, with additional visits as required. Plan visits, travel independently, and drive to customer locations.
- Sales & Follow-up: Prepare and follow up on quotations, enquiries, orders, and pending opportunities in coordination with internal teams.




- Reporting: Maintain customer visit reports, enquiry status, sales pipeline, and regular updates on business opportunities and competitor activity.

Required Qualifications & Skills

- Diploma or Degree in Mechanical, Production, Manufacturing Engineering, or a related field.
- Experience in cutting tools, carbide inserts, CNC machining, industrial tooling, or technical sales is preferred.
- Basic understanding of machining processes, tooling selection, and cutting tool applications.
- Strong communication, negotiation, customer relationship, and business development skills.
- Proactive, target-oriented, and capable of independently managing customer accounts and sales follow-ups.
- Willingness to travel regularly and drive to customer sites; a valid driving licence is required.
- Basic proficiency in MS Excel, email, and reporting tools.

Performance Expectations Performance will be measured based on new customer acquisition, sales growth, existing customer development, quality and frequency of customer visits, enquiry conversion, successful tool trials, and timely follow-up.

Ideal Candidate: A self-motivated professional who combines technical understanding with sales skills, enjoys fieldwork, takes ownership of customer relationships, and is committed to growing Topend Tech’s business.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Application Engineer – Technical Sales (Hyderabad)
🏢 Topend Technologies
📍 Hyderabad