About the Role: innovative AI Marketing Generalist to transform the way marketing teams create, collaborate, and execute. This role is ideal for someone who understands both modern marketing and the rapidly evolving AI ecosystem, with the ability to identify the right AI tool for the right use case and build scalable workflows around it.

You will work across creative design, content, performance marketing, product imagery, video production, SEO, CRM, analytics, and automation leveraging AI to improve productivity, reduce turnaround times, and unlock new capabilities across the marketing function.

Key Responsibilities

- AI Strategy for Marketing: Act as the go-to expert for AI adoption within the marketing team. Evaluate emerging AI tools, recommend the best solutions for business needs, and develop AI-first workflows that improve campaign execution, content production, and operational efficiency.
- Marketing Automation: Build and maintain automated workflows using no-code/low-code platforms and AI agents. Automate repetitive marketing tasks including content generation, reporting, campaign setup, tagging, and data processing while integrating AI tools with existing systems.
- Creative & Content Enablement: Guide teams on selecting and utilizing AI solutions for copywriting, campaign ideation, image generation, product photography enhancement, graphic design support, video creation, social media content production, and presentation development.
- Prompt Engineering & Best Practices: Create reusable prompts, templates, workflows, and AI usage guidelines that improve consistency, quality, and efficiency across marketing teams.
- Cross-Functional Collaboration: Partner with Brand, Performance Marketing, Design, CRM, Product, and Content teams to identify AI-driven opportunities.



Train stakeholders and drive adoption of AI-powered workflows.
- Innovation & Technology Exploration: Stay updated on developments in Generative AI, LLMs, AI agents, automation platforms, and marketing technology to continuously introduce new efficiencies.
- Governance & Compliance: Ensure responsible AI usage while maintaining brand consistency, content quality, data privacy standards, and documentation of AI-driven processes.
- Performance Optimization: Measure the impact of AI initiatives, analyze ROI, and continuously optimize workflows to improve productivity and business outcomes.

Qualifications & Experience:
- Bachelors or Masters degree in Marketing, Technology, Business, Computer Science, or a related field.
- 1+ years of experience in Marketing, Growth, Digital Transformation, Marketing Technology, or AI implementation.
- Demonstrated experience using AI tools to solve real-world business challenges.
- Robust understanding of digital marketing, branding, content strategy, and customer acquisition.
- Excellent communication, stakeholder management, and presentation skills.

Preferred Skills:
- Hands-on experience with leading AI platforms for text, image, video, design, research, and automation.
- Experience with prompt engineering and AI-assisted workflow development.
- Familiarity with automation platforms such as Zapier, Make, n8n, or similar tools.
- Understanding of APIs, integrations, and marketing technology ecosystems.




- Strong analytical mindset with the ability to measure ROI and optimize AI-driven initiatives.
- Experience implementing AI solutions across marketing, content, design, or growth functions.

Success Metrics:
- Reduction in campaign turnaround times through AI-powered automation.
- Increased productivity and efficiency across marketing and creative teams.
- Successful implementation of scalable AI workflows and automation solutions.
- Organization-wide adoption of AI best practices and standardized processes.
- Measurable improvement in content production efficiency and operational effectiveness.

What Makes a Great Fit
- You understand which AI tools are best suited for different business challenges and marketing use cases.
- You combine marketing expertise with technical curiosity and a passion for experimentation.
- You enjoy discovering, testing, and implementing emerging AI technologies.
- You are focused on building scalable solutions that help teams work smarter, faster, and more efficiently.
- You thrive in a fast-paced environment where innovation and continuous learning are encouraged.

Reporting: Reports To: Marketing Leadership Team

Location

Gurugram, Haryana

Core Skills

Generative AI, Marketing Automation, Prompt Engineering, Digital Marketing, AI Workflow Design, Content Strategy, Performance Marketing, SEO, CRM, No-Code Automation, Zapier, Make, n8n, Analytics, AI Tool Evaluation, Cross-Functional Collaboration, Process Optimization

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 AI Marketing Generalist (Gurugram)
🏢 Ferns N Petals
📍 Gurugram