Adobe Target Developer / Adobe Target Consultant -

Job Title: Adobe Target Developer / Adobe Target Consultant

Experience: 5-8 Years

Job Summary

We are seeking a skilled Adobe Target Developer to implement, optimize, and manage personalization, A/B testing, and customer experience optimization initiatives using Adobe Target. The ideal candidate will have hands-on experience with Adobe Experience Cloud products, web technologies, and digital marketing optimization strategies.

Key Responsibilities

- Design, develop, and implement personalization and experimentation solutions using Adobe Target.
- Configure and manage A/B Tests, Multivariate Tests (MVT), Auto-Target, Auto-Allocate, and Recommendations activities.
- Develop custom experiences using Visual Experience Composer (VEC) and Form-Based Experience Composer.
- Integrate Adobe Target with Adobe Analytics (A4T) and other Adobe Experience Cloud solutions.
- Create and maintain mboxes and implement Target through Adobe Experience Platform Web SDK or Adobe Launch (Tags).
- Analyze campaign performance and provide optimization recommendations.
- Collaborate with marketing, product, UX, analytics, and development teams.
- Ensure data quality, audience segmentation, and reporting accuracy.




- Support enterprise personalization and customer journey optimization initiatives.

Required Skills

Adobe Target Skills

- Adobe Target
- A/B Testing
- Multivariate Testing (MVT)
- Auto-Target
- Auto-Allocate
- Recommendations
- Experience Targeting (XT)
- Audience Targeting

Adobe Experience Cloud
- Adobe Analytics
- Adobe Experience Platform (AEP)
- Adobe Launch / Adobe Tags
- Adobe Audience Manager (Preferred)
- Adobe Journey Optimizer (Preferred)

Technical Skills
- JavaScript
- HTML5
- CSS3
- DOM Manipulation
- REST APIs
- JSON

Data & Analytics
- Conversion Rate Optimization (CRO)
- Web Analytics
- Customer Segmentation
- KPI Analysis
- Reporting & Insights

Tools
- Adobe Target VEC
- Form-Based Composer
- Adobe Debugger
- Experience Platform Web SDK
- Git

Preferred Skills
- Experience with Adobe Experience Manager (AEM).
- Knowledge of Adobe Edge Network and Adobe Experience Platform.
- Understanding of customer journey mapping and personalization strategies.
- Experience with React, Angular, or Single Page Applications (SPA).
- Familiarity with server-side testing and personalization.

Qualifications
- Bachelor's degree in Computer Science, Information Technology, Marketing Technology, or related field.

📌 Adobe Target (Bengaluru)
🏢 Infosys
📍 Bengaluru