Job highlights

- . Solid proficiency in paid media channels,including Google Ads,Facebook / Instagram Ads,and programmatic advertising
- . Alignment with broader business goals,such as revenue targets and brand visibility. Who YouAre . 5+ years of experience in customer acquisition,performance marketing,or digital marketing roles

Job_Description":" **About us

Weare a leading e-commerce-focused analytics firm, workingwith fast-growing, mid-market e-commerce brands inthe US that generate a cumulative $20B+ in revenue. Ourcustomers adopt cutting-edge best practices, and we provide data-driveninsights that help them optimize revenue, reduce costs, and driveprofitability. As a Growth Analyst, youll have direct exposure to CXOsof leading brands, influencing high-impact business decisions.

**RoleOverview We are seeking an Acquisition Marketing Lead to drive customer acquisitionstrategies and lead our efforts to acquire new customers efficiently andeffectively. This role requires a data-driven and results-oriented mindset,expertise in performance marketing, and the ability to scale acquisitionchannels. You will collaborate with cross-functional teams to optimizecampaigns, increase brand visibility, and drive new customer growth acrossvarious marketing channels.

**KeyResponsibilities:

**CustomerAcquisition Strategy Execution

- Develop and execute end-to-end customer acquisition strategies to drive high-quality traffic and conversions.
- Manage and optimize paid media campaigns across channels like Google Ads, Facebook/Instagram, LinkedIn, TikTok, and other performance-driven platforms.
- Leverage SEO, SEM, display, video, and affiliate marketing to expand brand reach and attract new customers.
- Create data-driven customer acquisition funnels, continuously optimising for cost-per-acquisition (CPA) and return on ad spend (ROAS).



**CampaignManagement Optimization
- Lead and scale paid marketing efforts, ensuring high ROI through continuous campaign analysis, testing, and optimization.
- Manage marketing budgets, allocating spend across channels, and tracking performance to meet acquisition and revenue goals.
- Work with creative teams to design and implement high-converting ad creatives, landing pages, and offers.
- Conduct A/B testing for ads, landing pages, and campaigns to determine the most effective approaches for customer acquisition. **Cross-FunctionalCollaboration
- Collaborate with product, marketing, and data teams to develop customer personas, define target audiences, and design campaigns.
- Work closely with the content and design teams to ensure alignment in brand messaging across all acquisition channels.
- Partner with data and analytics teams to track and report key acquisition metrics, ensuring transparency in campaign performance. **Data-DrivenInsights Reporting
- Analyse customer acquisition trends, competitor strategies, and market dynamics to identify new opportunities.
- Build and maintain dashboards to report on acquisition performance, sharing insights and recommendations with senior leadership.
- Continuously monitor key acquisition metrics, including cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV). **KeyMetrics for Success




- Increase in new customer acquisition (number of customers acquired within target cost thresholds).
- Optimization of CPA and improvements in ROAS.
- Growth in organic and paid channel performance (click-through rate, conversion rate, etc.).
- Successful scaling of acquisition channels and tactics while maintaining efficiency.
- Alignment with broader business goals, such as revenue targets and brand visibility. **Who YouAre
- 5+ years of experience in customer acquisition, performance marketing, or digital marketing roles.
- Strong proficiency in paid media channels, including Google Ads, Facebook/Instagram Ads, and programmatic advertising.
- Experience with growth tactics like SEO, SEM, content marketing, and affiliate programs.
- Deep understanding of key acquisition metrics, including CPA, ROAS, and LTV.
- Ability to use data and analytics to inform decisions, optimize campaigns, and identify new acquisition opportunities.
- Experience with marketing automation tools, campaign management platforms, and analytics tools (e.g., Google Analytics, Tableau, etc.). **Nice toHave
- Experience managing large-scale acquisition budgets and campaigns across multiple channels.
- Familiarity with attribution models and customer journey tracking.
- Knowledge of conversion rate optimization (CRO) techniques and tools.
- Familiarity with tools like Google Tag Manager, SEMrush, or similar platforms. **WhyJoin Us
- Lead and scale customer acquisition strategies for high-growth e-commerce brands.
- Work alongside talented teams in a collaborative, data-driven environment.
- Directly impact the companys revenue and growth trajectory by driving new customers acquisition.
- Competitive compensation, opportunities for growth, and exposure to senior leadership in a fast-paced, high-impact role ","

📌 Acquisition Marketing Lead (Hyderabad)
🏢 Saras Analytics
📍 Hyderabad