Account-Based Marketing (ABM) Specialist - B2B SaaS

Location: Hyderabad

Job Type: Full-Time

Experience: 2–4 Years

Salary: ₹35,000–₹55,000/month + Performance Incentives

About StepsAI

StepsAI is an AI-powered customer agent platform that helps businesses automate customer conversations, generate leads, recommend products, track orders, and improve sales across websites, WhatsApp, Instagram, and other channels.

About the Role

We’re looking for an ABM Specialist who can identify and engage high-value business accounts through targeted, personalized marketing and sales campaigns.

You will work closely with the sales team to research target companies, identify decision-makers, build account-specific outreach strategies, and generate qualified sales opportunities.

What You'll Own

- Identifying and targeting high-value accounts.
- Building account-specific marketing strategies.
- Running personalized, multi-channel outreach campaigns.
- Engaging decision-makers and generating qualified opportunities.
- Measuring campaign performance and improving conversions.

Key Responsibilities

- Research and identify target companies based on our ideal customer profile.
- Build account lists and identify relevant decision-makers.
- Segment accounts based on industry, business size, and potential.
- Create personalized outreach campaigns for target accounts.
- Execute campaigns across email, LinkedIn, and other relevant channels.
- Coordinate with SDRs and sales executives to engage target accounts.
- Develop personalized messaging, content, and campaign assets.
- Track account engagement, responses, meetings, and pipeline contribution.
- Analyze campaign performance and continuously optimize strategies.

What We're Looking For

- 2–4 years of experience in ABM, B2B marketing,



demand generation, or outbound growth.
- Understanding of account-based marketing strategies.
- Experience with B2B prospect research and audience segmentation.
- Robust understanding of LinkedIn and email outreach.
- Ability to create personalized campaigns and messaging.
- Experience working with sales teams to generate pipeline.
- Strong analytical and communication skills.

Good to Have

- Experience in B2B SaaS or technology companies.
- Familiarity with Apollo, LinkedIn Sales Navigator, HubSpot, Zoho, or Clay.
- Experience with CRM and marketing automation tools.
- Understanding of US and North American B2B markets.
- Knowledge of intent data, account scoring, and lead enrichment.

Key Traits

- Strategic and research-oriented.
- Strong ownership and execution.
- Creative in campaign planning.
- Data-driven decision-making.
- Collaborative with sales and marketing teams.
- Focused on business outcomes rather than vanity metrics.

Key Metrics

- Target accounts identified and engaged.
- Decision-makers reached.
- Account engagement rate.
- Positive response rate.
- Qualified meetings generated.
- Target accounts converted into opportunities.
- Pipeline and revenue influenced by ABM campaigns.

What Success Looks Like

First 30 Days: Understand our product, ICP, target accounts, and existing outreach process.

First 60 Days: Build target account lists and launch personalized ABM campaigns.

First 90 Days: Consistently generate qualified opportunities and demonstrate measurable pipeline contribution.

Why Join StepsAI?

- Work in a growing AI SaaS startup.
- Build and own ABM initiatives from the ground up.
- Work directly with founders and the sales team.
- Get exposure to international B2B markets.
- Opportunity to grow with the company.

📌 Account-Based Marketing (ABM) SpecialistB SaaS (Hyderabad)
🏢 Steps AI
📍 Hyderabad