About Us

TripCarnival Tourism is a leading Destination Management Company (DMC) specializing in B2B travel solutions. As part of our expansion, we are launching two exciting B2C brands:

- Rove.Tours - An online platform offering tours, holiday packages, attractions, and travel experiences.
- Visa Expresss - A quick, reliable online visa platform for global visa services.

We are looking for a results-driven Digital Marketing Manager who can lead our digital growth strategy, generate quality leads, and build strong online visibility for both brands.

Key ResponsibilitiesPerformance Marketing

- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads (Search, Display, Performance Max, and YouTube).
- Monitor campaign performance and continuously improve ROI.
- Allocate and optimize advertising budgets across multiple campaigns.

Website Growth & SEO

- Improve website traffic through SEO best practices.
- Manage Google Search Console and Google Analytics.
- Conduct keyword research and competitor analysis.
- Work with developers to improve website performance and user experience.

Landing Page Optimization

- Create and optimize landing pages for higher conversion rates.
- Conduct A/B testing to improve campaign performance.
- Improve user journey and reduce bounce rates.
- Improve customer engagement and repeat bookings.

Reporting & Analytics

- Prepare weekly and monthly performance reports.
- Track campaign performance and recommend improvements.
- Monitor marketing budgets and ensure efficient spending.

Collaboration

- Coordinate with the design team for ad creatives and marketing materials.
- Work closely with the reservations and sales teams to improve lead quality and conversions.

Key Performance Indicators (KPIs)





You will be responsible for achieving measurable business growth through:

- Cost Per Lead (CPL)
- Website Traffic Growth
- ROAS (Return on Ad Spend)
- Organic Keyword Rankings
- Website Conversion Rate
- Lead Quality
- Customer Acquisition Cost (CAC)
- Landing Page Conversion Rate
- Monthly Revenue Generated from Digital Campaigns

Required Skills :

- 2-5 years of experience in Digital Marketing or Performance Marketing.
- Strong knowledge of Meta Ads Manager.
- Hands-on experience with Google Ads.
- Experience with Google Analytics 4 (GA4).
- Robust understanding of Google Search Console.
- Basic SEO knowledge (On-page & Off-page).
- Experience with landing page optimization.
- Ability to analyze campaign performance and make data-driven decisions.
- Excellent communication and reporting skills.

Preferred Qualifications

- Experience in the travel, tourism, hospitality, or e-commerce industry is preferred.
- Experience working with WordPress or similar CMS platforms.
- Familiarity with tools like Google Tag Manager, Looker Studio, SEMrush, Ahrefs, Mailchimp, or similar platforms.
- Understanding of conversion tracking and remarketing strategies.

What We Offer

- Opportunity to build and scale two exciting travel brands from the ground up.
- Work in a fast-growing and innovative travel company.
- Freedom to implement new ideas and marketing strategies.
- Career growth based on performance.
- Collaborative and entrepreneurial work environment.

Why Join Us?

This is more than a marketing role—you'll play a key role in launching and growing Rove.Tours and Visa Expresss , helping shape their digital presence from day one. If you're passionate about performance marketing, analytics, and driving measurable business growth, we'd love to hear from you.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits :

- Flexible schedule

Work Location: In person

📌 Digital Marketing Manager (Performance Marketing & Growth) (Ahmedabad)
🏢 TripCarnival Tourism
📍 Ahmedabad