Roles & Responsibilities

Digital Marketing & Brand Management

- Own and manage the complete digital presence across websites, social media platforms, and digital marketing channels.
- Plan and execute integrated digital marketing campaigns aligned with business and sales objectives.
- Develop creative strategies to increase brand awareness, customer engagement, website traffic, and lead generation.
- Coordinate with internal teams to ensure consistent brand communication across all digital platforms.

Social Media Management

- Manage and grow Instagram, Facebook, YouTube, LinkedIn, and other relevant social media platforms.
- Create monthly content calendars and publish engaging posts, reels, stories, videos, and promotional campaigns.
- Develop creative content ideas and storytelling concepts that enhance brand identity.
- Monitor audience engagement, respond to customer interactions, and identify new growth opportunities.
- Track social media performance and optimize content based on analytics and insights.

Website & WordPress Management

- Manage and update WordPress websites, including product listings, landing pages, banners, blogs, and promotional content.
- Ensure websites remain user-friendly, mobile-responsive, accurate, and optimized for lead generation.
- Coordinate with developers for website enhancements and performance improvements.

Search Engine Optimization (SEO)

- Execute On-Page, Off-Page, and Technical SEO activities to improve website rankings and organic traffic.
- Conduct keyword research, competitor analysis, backlink building, business directory submissions, citation building, and Local SEO.
- Monitor website indexing, crawlability, Core Web Vitals, and overall website health using Google Search Console.
- Continuously improve website visibility and search engine performance.





Performance Marketing

- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Manage Google Merchant Center product feeds and ensure compliance with Google policies.
- Optimize campaign performance to maximize ROI, conversions, and qualified lead generation.
- Monitor advertising budgets and prepare campaign performance reports.

Analytics & Performance Monitoring

- Analyze website and campaign performance using Google Analytics (GA4), Google Search Console, and other marketing tools.
- Track website traffic, user behaviour, keyword rankings, conversions, and campaign effectiveness.
- Prepare Weekly and Monthly MIS reports with actionable recommendations for continuous improvement.

Content Marketing & Lead Generation

- Create SEO-friendly blogs, website content, product descriptions, social media captions, and marketing copy.
- Support long-form and short-form video content planning.
- Publish business updates and articles on LinkedIn and other professional platforms.
- Generate quality business leads through websites, social media campaigns, and digital marketing initiatives.
- Manage and optimize Google Business Profile to strengthen local search visibility.

Team Coordination

- Coordinate daily with Graphic Designers, Video Editors, Content Creators, Website Developers, and Management for timely campaign execution.




- Review creative assets before publishing to ensure brand consistency and quality standards.
- Manage marketing task planning, campaign timelines, and execution schedules.

AI & Digital Innovation

- Utilize AI tools such as ChatGPT, Canva AI, Gemini, Claude, and similar platforms for content creation, campaign planning, and marketing productivity.
- Stay updated with emerging digital marketing trends, AI technologies, and industry best practices to continuously improve marketing performance.
- 3-6 years of experience in Digital Marketing, Social Media Marketing, or Performance Marketing.
- Experience in the Automotive, E-commerce, D2C, Retail, or Consumer Products industry will be preferred.
- Strong understanding of branding, SEO, website management, and digital advertising.
- Excellent communication, analytical, organizational, and creative thinking skills.
- Self-driven professional with the ability to manage multiple projects and meet deadlines.
- Passion for automobiles and digital innovation will be an added advantage.

Why Join Us?

- Be part of one of India's growing automotive accessories brands.
- Lead digital marketing initiatives with complete ownership and creative freedom.
- Opportunity to work across multiple brands, websites, and marketing channels.
- Exposure to AI-driven marketing tools and the latest digital marketing technologies.
- Collaborative work culture with excellent learning and career growth opportunities.
- Performance-driven workplace that values creativity, innovation, and continuous improvement.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits :

- Paid sick time

Application Question(s):

- How many year of experince as Digital Marketing ?
- What is notice period?
- What's current salary ?
- Are you c

📌 Sr. Digital Marketing Executive (Delhi)
🏢 Auto Connections
📍 Delhi