Key Responsibilities

1. Brand Strategy & Management

- Own and maintain the brand’s visual and verbal identity across platforms.
- Ensure brand consistency in messaging, design, tone, and customer communication.
- Develop brand guidelines and ensure adherence internally and externally.
- Plan and execute brand‑building initiatives and campaigns within budget.
- Monitor brand perception, competitors, and market trends.

2. Creative Content Development

- Conceptualize and produce visual brand assets for digital and offline use.

- Design creatives for:

- Social media

- Marketing campaigns

- Website banners and landing pages

- Presentations, brochures, and internal communication

- Edit videos for:

- Social media

- Marketing promos

- Product or service explainers

- Reels, shorts, and basic motion graphics

3. Video Editing & Motion Content

- Edit videos using tools such as Premiere Pro, After Effects, Final Cut Pro, or similar .
- Add subtitles, transitions, basic animations, logos, and background music.
- Optimize video formats for different platforms (Instagram, YouTube, LinkedIn, website).
- Maintain a consistent visual look and pacing aligned with the brand.

4. Graphic Design

- Create static and lightweight animated designs using Adobe Creative Suite, Figma, Canva, or similar tools .
- Adapt designs for multiple formats and devices.
- Work independently on design tasks with mínimal supervision.

5. Website Content & Updates

- Update and manage website content , including:

- Text updates

- Image and banner changes

- Blog uploads





- Basic layout changes (within CMS limitations)

- Coordinate with developers when technical changes are required.

- Ensure content accuracy, consistency, and brand tone.

- Optimize content for basic SEO and user experience .

6. Campaign Execution & Coordination

- Work closely with marketing, sales, and founders to execute campaigns.
- Translate marketing briefs into final creative outputs.
- Manage timelines and prioritize tasks in a fast‑moving environment.
- Coordinate with freelancers or agencies when required.

7. Performance & Optimization

- Track performance of brand content across channels.
- Analyse engagement metrics and suggest periodic improvements.
- Refine content and visuals based on audience response and business goals.

Required Skills & Qualifications

Must‑Have Skills

Strong understanding of branding principles and storytelling .

- Hands‑on experience in:

- Video editing

- Graphic design

- Website content management (CMS)

- Proficiency or Willing to learn and adapt to tools such as:

- Adobe Creative Suite / Figma / Canva

- Video editing software

- WordPress, Webflow, or similar CMS platforms

- Strong communication and attention to detail.

- Ability to work independently and handle multiple responsibilities.

Positive‑to‑Have Skills

- Basic knowledge of SEO, social media marketing, and analytics .
- Experience in a startup or small‑company environment .
- Copywriting or content structuring skills.
- Basic understanding of HTML/CSS (not mandatory).

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Executive / Brand Marketing Executive (Mira Road)
🏢 Balabah Services
📍 Mira Road