We are seeking a results-driven Meta Marketing Specialist to lead our presence across Facebook and Instagram. This role requires a unique blend of creative content strategy for organic growth and technical precision in managing paid advertising campaigns. You will be responsible for the end-to-end execution of Meta strategies, from content ideation to deep-funnel ad optimization.

Key Responsibilities

1. Paid Media Management (Meta Ads Manager)

- Campaign Execution : Setup, manage, and monitor high-performance Meta ad campaigns (Lead Gen, Conversion, Traffic, and Engagement).
- Optimization : Conduct continuous A/B testing on ad copies, creatives, and landing pages. Adjust bidding strategies and audience targeting to lower CPA and improve ROI/ROAS.
- Technical Setup : Ensure proper implementation of Meta Pixel, Conversions API (CAPI), and event tracking to maintain data accuracy.
- Reporting : Analyze weekly and monthly performance data to provide actionable insights and scale winning campaigns.

2. Organic Strategy & Content Operations

- Content Planning : Develop and maintain a monthly content calendar that aligns with brand identity and marketing goals.
- Engagement : Manage the organic community by responding to comments/messages and utilizing Reels, Stories, and Polls to drive interaction.
- Growth Hacking :



Monitor Meta’s algorithm changes to maximize organic reach and follower growth.

3. Creative & Copywriting

- Briefing : Collaborate with design teams to produce high-converting ad visuals and engaging organic posts.
- Copywriting : Write compelling, platform-specific copy for both organic posts and various ad formats.
- Experience : Minimum 2+ years of hands-on experience specifically managing Meta Ads and Organic accounts.
- Technical Proficiency : Expert-level knowledge of Meta Ads Manager , Business Suite, and Events Manager.
- Data-Driven : Strong analytical skills with the ability to interpret complex data sets into straightforward, strategic recommendations.
- Creative Eye : A solid understanding of what makes a visual "scroll-stopping" on Instagram and Facebook.
- Portfolio : Proven track record of managing budgets effectively and achieving specific KPIs (e.g., specific lead volume or sales targets).

Job Type : Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

Education :

- Bachelor's (required)

Experience :

- Similar: 2 years (required)

Work Location: In person

📌 Meta Marketing Specialist (Organic & Paid) (Noida)
🏢 DIGITAL XPLODE
📍 Noida