Digital Marketing Executive D2C & Performance Marketing - Ajjas (HPS Lab Designs Pvt. Ltd.)

Department : Digital Marketing Reporting To : Marketing Lead Experience Required : 2 - 3 Years

ABOUT AJJAS

ROLE OVERVIEW

KEY RESPONSIBILITIES

D2C Website Revenue & Conversion

▸ Track and improve website conversion rate (CVR), add-to-cart rate, and checkout completion

▸ Identify and resolve drop-off points in the purchase funnel using Google Analytics / Hotjar

▸ Coordinate with the product/tech team on landing page optimisations, A/B tests, and UX improvements

Meta Ads (Facebook & Instagram)

▸ Plan, set up, and manage Meta ad campaigns (Awareness, Traffic, Conversion objectives)

▸ Build and refresh ad creatives in coordination with the design team

▸ Monitor campaign health: CPM, CTR, CPC, ROAS, frequency — and take corrective action

▸ Manage audience strategy: custom audiences, lookalikes, retargeting segments

▸ Maintain pixel health and ensure accurate event tracking (Purchase, AddToCart, Checkout)

Google Ads

▸ Manage Search, Shopping, Performance Max, and Display campaigns

▸ Conduct keyword research, write ad copy, and manage bidding strategies

▸ Ensure conversion tracking is correctly configured for D2C goals

▸ Optimise Quality Score, landing page experience, and ad relevance

Reporting & Analytics

▸ Prepare weekly and monthly performance reports covering spends, ROAS, revenue, and CVR

▸ Maintain a campaign-level P&L; view with cost-per-acquisition tracking

▸ Present insights and recommendations to the Marketing Lead

REQUIRED SKILLS & QUALIFICATIONS

▸ 2-3 years of hands-on experience in performance/digital marketing





▸ Proven track record of managing Meta Ads and Google Ads independently

▸ Strong understanding of D2C e-commerce funnels and CRO principles

▸ Proficiency with Meta Business Manager, Google Ads Manager, and Google Analytics (GA4)

▸ Familiarity with Shopify (product listings, storefront, basic theme edits)

▸ Ability to interpret data and derive actionable insights — Excel / Google Sheets proficiency

▸ Solid written communication for ad copy and internal reporting

▸ Bachelor's degree in Marketing, Business, or a related field

GOOD TO HAVE

▸ Experience marketing consumer electronics, IoT, or tech products

▸ Hands-on with GoKwik, Kwick Engage, or similar D2C conversion / retention tools

▸ Basic understanding of SEO and organic traffic growth

▸ Exposure to video ad formats and short-form content strategy (Reels, YouTube Shorts)

▸ Experience with marketplace platforms (Amazon, Flipkart) is a plus

KEY PERFORMANCE INDICATORS (KPIS)

- Website Conversion Rate (CVR) : Deliver continuous month-on-month improvement in website conversion rate.
- Blended ROAS (Meta + Google Ads) : Maintain a minimum ROAS of 3.0x on paid advertising spends.
- Cost Per Acquisition (CPA) : Keep CPA within approved marketing budget and channel benchmarks.
- Campaign Uptime & Health : Ensure zero lapsed campaigns and submit weekly performance reports on time.

HOW TO APPLY

▸ One campaign they independently managed (platform, objective, result)

▸ Their approach to improving a low-converting landing page

Pay: ₹350,000.00 - ₹450,000.00 per year

Benefits :

- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (Bhopal)
🏢 HPS Lab Designs(Ajjas
📍 Bhopal