Assistant Sales Manager - AP

Job Summary

Key Responsibilities

- Drive primary and secondary sales and achieve assigned sales targets across the territory.
- Manage and strengthen the sales and distribution network across assigned AP markets.
- Lead, supervise, and motivate the sales team to achieve business objectives.
- Develop and maintain strong relationships with distributors, retailers, HORECA customers, and key market stakeholders .
- Identify potential business partners and support the appointment of new distributors .
- Drive market expansion by identifying new territories, outlets, customers, and business opportunities.
- Plan and execute brand promotion, visibility, BTL, and market activation activities .
- Ensure effective outlet/customer coverage, beat planning, merchandising, and sales execution.
- Monitor competitor activities, market trends, pricing, product availability, and customer feedback.
- Track sales performance and prepare regular reports, forecasts, and market action plans.
- Ensure optimum stock availability and effective inventory management across the distribution network.
- Identify market gaps and implement corrective action plans to improve sales and distribution.
- Travel extensively across the assigned territory to ensure strong market coverage and execution.

Required Market Experience

- Anantapur :

- Tirupati :

- Chittoor :

- Kadapa :





- Kurnool

- Relevant experience in FMCG or HORECA sales.

- Robust knowledge and experience in the assigned Andhra Pradesh markets .

- Proven experience in team handling and sales team management .

- Strong understanding of primary and secondary sales .

- Experience in distributor management and new distributor appointment .

- Proven ability to drive market expansion and business development .

- Experience in brand promotion and market activation activities .

- Strong communication, negotiation, planning, analytical, and execution skills.

- Willingness to travel extensively across the assigned territory.

Key Competencies

- Team Leadership & People Management
- Sales & Target Orientation
- Primary & Secondary Sales Management
- Distributor Management
- Market Expansion & Business Development
- HORECA / FMCG Market Understanding
- Brand Promotion & Market Activation
- Customer & Distributor Relationship Management
- Negotiation & Communication Skills
- Planning & Execution
- Problem-Solving & Decision-Making

Preferred Profile

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits :

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Asm - Ap (Andhra Pradesh)
🏢 Ganesh Food Products
📍 Andhra Pradesh