Function : Sales Industry : Pet Foods / FMCG Locations: Delhi/ NCR Role Overview: - The Regional Sales Manager(RSM) will be responsible for driving sales growth, distribution expansion, and team performance across the assigned territory. The role requires strong execution capability across Pet - Specialty Stores, Veterinary channels, and General Trade, along with the ability to build and manage high-performing frontline sales teams. Key Responsibilities: 1. Sales & Business Development - Deliver sales value and volume targets assigned for the area/zone - Drive primary and secondary sales across all key channels - Identify, onboard, and develop new distributors and retail partners Expand market reach across: - General Trade (GT) - Pet Specialty Stores (SPTs) - Veterinary (Vet) channels - Ensure effective execution of distribution, visibility, and availability across the territory 2. Team & Stakeholder Management - Manage, guide, and motivate a team of frontline sales representatives - Set transparent performance expectations and monitor individual and team KPIs - Provide on-ground coaching, regular feedback, and performance reviews Maintain robust, professional relationships with:



- Distributors - Retailers - Veterinary partners - Internal stakeholders 3. Market Intelligence AND Insights (Good to Have) - Track competitor activity, pricing, promotions, and channel strategies - Develop a working understanding of the pet food industry landscape Gather and share insights on: - Customer buying behavior - Channel-level performance - Market and consumer trends - Use market feedback to support sales planning and execution Role Requirements & Experience: Experience AND Background: - Minimum 15-20 years of experience in sales in the FMCG / Consumer Goods / Pet Food industry - Prior exposure to pet care or pet food is a strong advantage - Proven track record of building and expanding products in new or developing markets - Demonstrated experience in managing and scaling frontline sales teams Functional AND Technical Skills: - Strong understanding of sales planning, execution, and distribution management - Ability to drive primary and secondary sales performance - Experience working with distributors and multi-channel sales ecosystem Pay: ₹16,000.00 - ₹40,000.00 per month Work Location: In person

📌 Regional Sales Manager (Delhi)
🏢 IGCSM
📍 Delhi