Job Title: Area Sales Manager (ASM)

We are seeking a high-performing Area Sales Manager (ASM) with 4 to 8 years of experience to lead our sales operations, drive revenue growth, and expand our market presence across Delhi NCR, India . The ASM will be responsible for managing the distributor network (General Trade/Up-to-date Trade), leading a team of Sales Officers/Executives, and executing localized sales strategies to meet regional business targets.

Key Responsibilities

- Sales Target Achievement : Own and achieve the Primary and Secondary sales targets for the assigned Delhi NCR territory.
- Team Leadership : Manage, mentor, and track the performance of Sales Officers (SOs) and Field Executives. Conduct regular joint field work to coach the team on the ground.
- Channel & Distributor Management : Appoint, manage, and evaluate ROI for super stockists, distributors, and dealers. Ensure optimum stock availability across all retail counters.
- Market Expansion : Increase numeric and weighted distribution by identifying untapped micro-markets, wholesale hubs, and high-potential retail outlets across Delhi and neighboring NCR zones.
- BTL & Promotional Activities : Execute localized marketing campaigns, trade schemes,



and merchandising activities to increase brand visibility.
- Financial Discipline : Monitor distributor outstanding dues, ensure timely collections, and strictly adhere to the company's credit policies.

Requirements & Qualifications

- Experience :4 to 8 years of proven experience** in channel sales within India, with at least 2 years as an ASM or Senior Sales Executive handling a team.
- Education : Graduate in any stream (B.Com, BBA, B.Sc, etc.). An MBA/PGDM in Marketing is highly preferred.
- Industry Background : Experience in FMCG, FMCD, OTC/Pharma, Telecom, or Building Materials is preferred.
- Language Proficiency : Fluency in Hindi and English is mandatory for managing both local trade and corporate reporting.
- Geographical Knowledge : Deep familiarity with Delhi NCR’s major commercial hubs and wholesale markets
- Must possess a valid driving license and be open to extensive travel across the territory.

Job Details

- Location : Delhi NCR, India (Base HQ: Delhi)
- Job Type : Full-time, Permanent

Pay: ₹18,000.00 - ₹66,000.00 per month

Work Location: In person

📌 Area Sales Manager (Delhi)
🏢 Hindustan Recruitment
📍 Delhi