Regional Sales Manager, Gstr - India Sub (Delhi)

Regional Sales Manager, Gstr - India Sub (Delhi)

14 Nov
|
Campari Group
|
Delhi

14 Nov

Campari Group

Delhi

Ubicazione: New Delhi, IND

Categoria: Sales and Marketing

Sales

Mid-Senior level

On-site

Descrizione : Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. - General Description of the Role

- P&L; accountability for the GTR India Sub Region (NSV, DD, Gross Margin & EBIT)
- Management of GTR India Sub Key/National Accounts
- Drive the Annual Customer Joint Business Planning process
- Negotiate Customer Terms, Pricing, Sell-out targets, Promotion Calendar, Brand Visibility
- Maintain a robust S&OP; process
- New Business across all GTR channels: Airport / Airlines / Port Shops/ Ship Chandling
- Grow Distribution of Campari Portfolio across GTR Network
- Collaborate with the CCM team to develop Customer Promotional Plans in line with Campari’s Global Brand guidelines
- Ensure brand activations are executed to the highest standard
- Manage the Brand Ambassador team (Roles and Responsibilities) setting KPIs

Key Responsibilities and Activities Commercial**

- Monitor Sales Performance (Sell IN and Sell OUT) for Legal Entities & all Key Accounts
- Record, and analyse Sell-Out, to measure / correct Promotional Program effectiveness
- Manage Sales FCST/BDGT in line with Monthly/Annual Expectation




- Deliver Gross Margin Accretive Strategy / Deliver Budgeted Gross Margin Deliverables
- Month End & RB/LE Accountability
- Full ownership of the India Sub Region P&L;, including delivery of Net Sales, Gross Margin, Trade Investment, Operating Expenses and EBIT, with accountability for monthly, quarterly and annual financial performance
- Distributor Management
- Own the strategic relationship with Campari’s distributor partner(s) across the India Subcontinent.
- Lead the Joint Business Planning (JBP) process with distributors to deliver NSV, Gross Margin and EBIT targets.
- Drive distributor performance through agreed commercial KPIs covering sales, distribution, inventory, execution excellence and financial performance.
- Conduct regular business reviews, identify capability gaps and implement performance improvement initiatives.
- Ensure alignment between distributor, key customers and Campari stakeholders across Commercial, Marketing, Supply Chain and Finance.
- Govern distributor investment, commercial agreements and incentive programmes to maximise profitable growth
- Annual / Quarterly Strategic Business Planning & Review
- Development of Local Plan-on-a-Page / Go to Market Strategy for Campari GTR India S
- This should address / deliver against both Global and Local Priorities
- QBR (Internal) Development and Presentation to Regional Commercial Director
- Market Share / Competitor Activity
- Monitor & report on Competitor Activity




- Monitor & report on local Channel Trends, Passenger Activity & Purchase Behaviour
- Monitor, report and analyse Customer / Industry & Channel Data
- Budget Management
- Ensure budget is phased accurately
- Update and deliver the sales forecast on a monthly basis, Net Turnover / Net Sales; contribution to Regional & Global P&L;
- Track and Manage Trade Spend (DD + A&P;), ensuring adherence to BDGT/RB/LE
- **
- Marketing Implementation & Merchandising Standards**
- Develop, Agree and Implement Marketing Plan with ALL Key Customers
- Negotiate, Retain & Place RECENT Permanent Visibility Locations; do this in conjunction with support from Regional Channel and Customer Marketing Team
- Connect Customer Marketing Teams, with Campari Marketing Teams; to create synergy of priorities and annual brand/marketing deliverables
- Ensure Perfect-Store / Best-in-Class Merchandising Standards across all Key Locations (5Ps)
- S&OP;
- Responsible for Full Year FCST, and Monthly Consensus FCST
- Regular liaising with Supply & Demand Team/s
- Regular liaising with Innovation & Master Data Teams
- Responsible for R&O; Summary, ensuring this is presented / managed in a timely fashion to maximise opportunities, and manage any risk to economic deliverables
- Brand Ambassador / Personnel Leadership
- Lead and develop the Airport Brand Ambassador organisation across India.
- Own recruitment, capability development, succession planning and performance management in partnership with agency partners.
- Set KPIs covering advocacy, sales conversion, visibility, merchandising and execution excellence.
- Coach Brand Ambassadors through regular market visits and performance reviews.
- Ensure best-in-class consumer engageme

📌 Regional Sales Manager, Gstr - India Sub (Delhi)
🏢 Campari Group
📍 Delhi

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