Drive Secondary value and revenue growth profitably by leveraging the growth opportunities, coaching the Frontline team, and managing DBRs effectively.
Primary Roles & Accountabilities
- Deliver Secondary Value target by developing market in the assigned territory
- Add recent outlets which should contribute to achieving annual volume/value targets
- Drive OYA / Rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
- Increase the Unique SKU count in the outlet and ensure chilled Product range availability
- Achieve trade spends productivity targets
- Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management
- Coach SE’s through Work *with and One on One & Training
- Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings, using tools like Execution planner