Job Title: Digital Marketing Analyst - Training & Lead Generation

Department : Marketing & Business Development Employment Type : Full-Time Shift : Night Shift (US Market Preferred) Location : Remote / Hybrid / Onsite

Position Summary

Key Roles & Responsibilities Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies to increase enrollments for training programs and bootcamps.
- Plan monthly, quarterly, and annual marketing calendars aligned with batch schedules.
- Research market trends, competitor campaigns, and student behavior to improve campaign effectiveness.
- Define campaign objectives, audience targeting, budgets, and expected ROI.

Paid Advertising Campaign Management

- Plan, launch, manage, and optimize paid advertising campaigns on:

- Meta (Facebook & Instagram)

- LinkedIn Ads

- Google Search Ads

- Google Display Network

- YouTube Ads

- Google Performance Max Campaigns

- X (Twitter), Reddit, and other relevant social platforms

- Monitor campaign performance and optimize bidding strategies, targeting, creatives, and budgets.

- Reduce Cost per Lead (CPL) while increasing conversion rates.

- Conduct A/B testing on ad creatives, headlines, landing pages, and audience segments.

Social Media Marketing

- Manage and grow company presence across:

- LinkedIn

- Facebook

- Instagram

- YouTube

- X (Twitter)

- Threads

- TikTok (where applicable)

- Create and publish engaging daily content, including educational posts, success stories, testimonials, industry news, career guidance, and promotional campaigns.

- Build and maintain a consistent content calendar.

Content Creation & Creative Marketing

- Design qualified marketing materials using Canva, Adobe Creative Suite, Figma, or similar tools.

- Create high-quality reels, short videos, promotional videos,



motion graphics, banners, carousels, and infographics.

- Produce engaging content highlighting:

- Cyber Security

- Network Engineering

- AI & Machine Learning

- Cloud Engineering

- Data Science

- Data Engineering

- Certification Preparation

- Internship Programs

- Placement Success Stories

- Coordinate with trainers to create educational content and webinars.

Lead Generation & Marketing Automation

- Create high-converting landing pages and lead generation forms.

- Configure automated workflows for:

- WhatsApp

- SMS Campaigns

- CRM Lead Assignment

- Ensure prompt lead distribution to the admissions and counseling teams.

WhatsApp API & CRM Integration

- Integrate Meta Ads with WhatsApp Business API.
- Develop automated WhatsApp chat flows for inquiries and follow-ups.
- Track lead journeys from inquiry to enrollment using CRM systems.

Search Engine Optimization (SEO)

- Improve website visibility through on-page and off-page SEO.
- Perform keyword research for training and certification programs.
- Optimize blogs, landing pages, and website content for search engines.
- Monitor keyword rankings and implement SEO improvements.
- Execute remarketing campaigns targeting website visitors and previous leads.
- Design drip campaigns to increase engagement and enrollment conversions.

Analytics & Performance Reporting

- Monitor campaign performance using:

- Google Analytics





- Google Tag Manager

- Meta Business Suite

- LinkedIn Campaign Manager

- Google Ads Manager

- Generate daily, weekly, and monthly reports on:

- Leads generated

- Cost per Lead (CPL)

- Cost per Acquisition (CPA)

- Click-Through Rate (CTR)

- Conversion Rate

- Return on Ad Spend (ROAS)

- Enrollment conversions

- Provide recommendations to improve campaign performance.

Lead Conversion Support

- Collaborate with the admissions team to improve lead conversion rates.
- Identify bottlenecks in the conversion process and recommend improvements.

Brand Building & Community Engagement

- Increase brand awareness through webinars, live sessions, podcasts, and community engagement.
- Manage online reputation and respond to comments, messages, and reviews.
- Promote student success stories, certification achievements, and placement milestones.

Required Skills :

- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics (GA4)
- Google Tag Manager
- SEO & SEM
- WhatsApp Business API Integration
- CRM Management
- Marketing Automation
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Premiere Pro or CapCut
- Figma
- Landing Page Optimization
- Copywriting
- Lead Funnel Management
- Conversion Rate Optimization (CRO)
- Social Media Strategy
- Video Editing
- Keyword Research
- A/B Testing

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.
- 2-5+ years of experience in Digital Marketing, preferably in the Education, EdTech, Training, or IT Services industry.
- Google Ads, Meta Blueprint, HubSpot, or LinkedIn Marketing certifications are preferred.
- Experience promoting IT training, bootcamps, certific

📌 Digital Marketing Analayst (Experienced) (Ajwa)
🏢 Cyber Skill Technologies
📍 Ajwa