Job Description - Digital Marketing Executive

Company : Digi Epitome Technology Industry : Digital Marketing & IT Services Position : Digital Marketing Executive Location : Gomti Nagar, Lucknow

Job Type : Full-Time (Work from Office) Experience : Minimum 2 Years Salary : ₹15,000 - ₹18,000 per month (Based on Interview Performance)

Job Summary

Digi Epitome Technology is looking for a highly motivated, result-oriented, and analytical Digital Marketing Executive with a minimum of 2 years of professional experience in planning, executing, and optimizing digital marketing campaigns.

A portfolio or case studies of previous digital marketing campaigns, SEO projects, or advertising results will be mandatory during the interview.

Key ResponsibilitiesSearch Engine Optimization (SEO)

- Perform On-Page, Off-Page, and Technical SEO.
- Conduct keyword research using SEO tools.
- Optimize website content, landing pages, and blogs.
- Improve website rankings on Google and other search engines.
- Build high-quality backlinks using ethical SEO techniques.
- Monitor website performance through Google Search Console and Google Analytics.
- Perform competitor analysis and SEO audits.
- Optimize Core Web Vitals and website performance.

Performance Marketing (Google & Meta Ads)

- Plan, create, and optimize Google Ads campaigns.
- Manage Meta Ads (Facebook & Instagram Ads) for lead generation and brand awareness.
- Execute Search, Display, Shopping, Video, and Remarketing campaigns.
- Perform A/B testing to improve campaign performance.
- Optimize advertising budgets to maximize ROI.
- Track conversions and generate quality leads.

Social Media Marketing

- Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Create monthly content calendars.
- Plan and execute social media campaigns.




- Increase organic engagement, reach, and followers.
- Coordinate with graphic designers and video editors for content creation.

Content Marketing

- Plan SEO-friendly content strategies.
- Write website content, blogs, ad copy, social media captions, and promotional content.
- Coordinate with content writers for quality content creation.
- Optimize content for search engines and user engagement.

Website Management

- Update website content using WordPress.
- Coordinate with the Web Development team for website improvements.
- Monitor website speed, usability, and performance.
- Ensure SEO-friendly website structure.

Lead Generation

- Generate quality leads through:

- Google Ads

- Meta Ads

- Organic SEO

- Social Media Marketing

- Landing Pages

- Improve lead quality and conversion rates.

- Improve open rates and click-through rates.

Analytics & Reporting

- Monitor KPIs including:

- Website Traffic

- Organic Rankings

- Leads Generated

- Conversion Rate

- Click-Through Rate (CTR)

- Cost Per Lead (CPL)

- Return on Ad Spend (ROAS)

- Prepare weekly and monthly performance reports.

- Analyze campaign performance and recommend improvements.

Client Coordination

- Understand client business objectives and marketing goals.
- Conduct campaign review meetings with clients.
- Share regular performance reports and campaign updates.
- Provide strategic digital marketing recommendations.




- Ensure timely execution of client deliverables.

Collaboration

Work closely with:

- SEO Team
- Social Media Team
- Graphic Designers
- Video Editors
- Website Developers
- Content Writers
- Business Development Team

Coordinate effectively to deliver high-quality digital marketing campaigns.

Required Technical Skills

Digital Marketing

- Search Engine Optimization (SEO)
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Google Ads
- Meta Ads (Facebook & Instagram)
- Performance Marketing
- Social Media Marketing
- Content Marketing
- Lead Generation
- Conversion Rate Optimization (CRO)
- Google Business Profile Optimization

Website & CMS

- WordPress
- Basic HTML & CSS
- Landing Page Optimization
- Website Performance Optimization

Analytics & Tools

- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Google Keyword Planner
- Meta Business Suite
- Meta Ads Manager
- SEMrush
- Ahrefs
- Ubersuggest
- Screaming Frog SEO Spider
- Canva
- ChatGPT
- Google Gemini
- Microsoft Office (Excel, Word & PowerPoint)
- Google Workspace

Required Soft Skills

- Excellent communication and presentation skills.
- Strong analytical and problem-solving abilities.
- Creative thinking and campaign planning skills.
- Solid client handling and relationship management.
- Good time management and multitasking abilities.
- Team collaboration and leadership skills.
- Ability to meet deadlines and marketing targets.

Eligibility

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, BCA, BBA, or a related field.
- Minimum 2 years of professional experience in Digital Marketing.
- Hands-on experience in SEO, Google Ads, Meta Ads, Social Media Marketing

📌 Jr. Digital Marketing Executive (Lucknow)
🏢 Digi Epitome Technology
📍 Lucknow