About the Role

Tatvam AI Labs is looking for a Digital Marketing Executive to help grow Divya Maarg and our upcoming digital products .

We are looking for someone who can combine creative marketing, performance marketing, social media and AI-powered tools to drive brand awareness, user acquisition and engagement.

Key Responsibilities

- Plan and execute digital marketing campaigns across Instagram, Facebook, YouTube, Google and other platforms .
- Manage Meta Ads and Google Ads campaigns.
- Handle campaign setup, targeting, budgets, optimization and performance tracking.
- Develop strategies to increase app installs, website traffic, leads and conversions .
- Manage and grow social media presence.
- Plan content calendars, campaigns, reels, posts and promotional activities.
- Coordinate with Graphic Designers, AI Creators and Content Teams .
- Conduct keyword, audience, competitor and market research.
- Work on SEO and basic ASO (App Store Optimization) .
- Monitor campaign performance using analytics and prepare reports.
- Track metrics such as CPC, CTR, CPA, ROAS, conversions and engagement .
- Create and test different campaign concepts, audiences and creatives.
- Use AI tools for research, content ideas, campaign planning, copywriting and marketing automation.
- Identify new digital channels and growth opportunities.

Required Skills :

- Minimum 1 year of experience in Digital Marketing .
- Hands-on experience with Meta Ads Manager and/or Google Ads .




- Good understanding of social media marketing and content strategy.
- Basic knowledge of SEO, analytics and performance marketing .
- Ability to understand campaign data and make optimization decisions.
- Valuable written communication and creative thinking.
- Comfortable using AI tools such as ChatGPT and other AI marketing platforms .

What We're Looking For

We are particularly interested in someone who can take ownership of digital growth , rather than only posting content.

You should be comfortable experimenting with campaigns, studying results, identifying what works and continuously improving reach, acquisition, engagement and conversions .

Experience marketing mobile apps, consumer products, D2C/e-commerce or digital platforms will be an advantage.

Apply

Send your Resume + previous campaign/work details to: Subject : Application - Digital Marketing Executive - Your Name

Tatvam AI Labs Gandhi Bazaar, Basavanagudi, Bengaluru

Pay: ₹25,000.00 - ₹32,000.00 per month

Benefits :

- Adaptable schedule

Application Question(s):

- Do you have hands-on experience running paid campaigns using Meta Ads Manager (Facebook & Instagram)?
- Have you independently created, managed and optimized Google Ads campaigns?
- Are you comfortable working full-time from our office in Gandhi Bazaar, Basavanagudi, Bengaluru?

Experience :

- Digital marketing: 1 year (preferred)

Work Location: In person

📌 Digital Marketing Executive (Gandhi Bazaar)
🏢 Tatvam Ai Labs Private
📍 Gandhi Bazaar