Job Description: Social Media Strategist

Position Title : Social Media Strategist

Department : Digital Marketing

Location : Chandigarh

Reporting To : Digital Marketing Head / Director

Role Overview

We are looking for a creative and data-driven Social Media Strategist to plan, execute, and optimize our social media presence across platforms. The role focuses on building brand visibility, generating leads, and driving engagement through innovative and performance-oriented strategies.

Key Responsibilities Strategy & Planning

- Develop and implement comprehensive social media strategies aligned with business goals

- Identify target audience segments and create platform-specific content strategies :

- Plan monthly and quarterly content calendars

Content Management

- Oversee creation of:

- Posts, reels, videos, and creatives

- Campaign content (ads, promotions, events)

- Ensure brand consistency across all channels

Platform Management

- Manage platforms such as:

- Instagram

- Facebook

- LinkedIn

- YouTube

- Schedule and publish content regularly

Performance Marketing

- Plan and execute paid social media campaigns :

- Optimize campaigns for:

- Lead generation

- Website traffic

- Conversions

Analytics & Reporting

- Track KPIs such as:

- Engagement rate

- Reach & impressions

- Lead conversions





- Generate weekly/monthly reports with insights and recommendations

Lead Generation (Significant for Study Abroad Business)

- Create campaigns focused on:

- Student inquiries

- Webinar registrations

- Counseling bookings

- Coordinate with sales/admissions team for lead conversion

Trend & Competitor Analysis

- Monitor latest social media trends
- Analyze competitor strategies and suggest improvements

Required Skills & Qualifications Education

- Bachelor’s degree in Marketing, Communications, or related field

Experience

- 2-5 years of experience in social media marketing
- Experience in lead generation campaigns preferred

Skills :

- Strong understanding of:

- Social media algorithms

- Paid ads (Meta, LinkedIn, etc.)

- Content planning and storytelling

- Basic knowledge of tools like:

- Canva / Adobe

- Meta Ads Manager

- Google Analytics

- Soft Skills

- Creative thinking

- Analytical mindset

- Strong communication skills

- Ability to work in a fast-paced environment

Key Performance Indicators (KPIs)

- Increase in followers & engagement rate
- Number of qualified leads generated
- Cost per lead (CPL) optimization
- Campaign ROI
- Website traffic from social media

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits :

- Cell phone reimbursement
- Health insurance

Work Location: In person

📌 Social Media Strategist (Chandigarh)
🏢 Canam Consultants
📍 Chandigarh