Meta Ads Specialist manages paid campaigns on Facebook, Instagram, and Messenger to drive business goals like lead generation and conversions. They develop strategies, manage budgets, optimize ad creatives, and analyse data for maximum ROAS (Return on Ad Spend). Key roles include audience targeting, pixel tracking, and A/B testing.

Key Responsibilities

- Campaign Management: Plan, create, and manage end-to-end paid ad campaigns within Meta Ads Manager.
- Strategy & Targeting: Develop targeting strategies using demographics, interests, and lookalike audiences to reach specific demographics.
- Optimization & ROI: Monitor performance daily (CTR, CPA, ROAS) and optimize bids, creatives, and audience targeting to maximize ROI.
- Creative Collaboration: Work with design teams to produce engaging, high-performing video and image creatives.
- Technical Setup: Implement and manage Meta Pixels and conversion tracking for accurate attribution.
- Reporting: Analyse data and provide regular reports on campaign performance and actionable insights.

Required Skills and Qualifications





- Experience: 2-4+ years of proven, hands-on experience in Meta Ads (Facebook & Instagram).
- Analytical Skills: Strong ability to interpret data from Ads Manager to make informed optimizations.
- Platform Knowledge: Comprehensive understanding of Facebook Business Manager, ad structures, and placements.
- Creative Flair: Ability to create compelling ad copy and understand visual design that converts.
- Certifications: Meta Blueprint Certification is often preferred.

Common Qualifications & Requirements

- Bachelor’s degree in Marketing, Advertising, or a related field.
- Experience with e-commerce, lead generation, or Shopify/WooCommerce is highly regarded.
- Proficiency in tracking ROI metrics like ROAS, AOV (Average Order Value), and CPA.

Job Types : Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Perks :

- Flexible schedule

Work Location: In person

📌 Meta Ad Executive (Ashok Vihar)
🏢 UBON
📍 Ashok Vihar