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Job Title: Brand Manager - Marketing (Performance Marketing)

Experience: 5 to 8 Years

Location: Hyderabad (Work from Office/Hybrid as applicable)

- About the Role

Key Responsibilities

Brand Strategy & Marketing Management

- Develop and execute integrated marketing strategies aligned with business objectives and brand goals.
- Own the overall marketing calendar, including campaigns, launches, events, seasonal promotions, and brand initiatives.
- Drive brand positioning, messaging, and communication across all customer touchpoints.
- Plan and manage annual, quarterly, and monthly marketing plans along with budget allocation.
- Monitor brand performance, market trends, customer behavior, and competitor activities to identify growth opportunities.
- Ensure consistency of brand guidelines across all marketing and communication initiatives.
- Collaborate with leadership teams to align marketing objectives with business goals.

Performance Marketing & Digital Growth

- Manage and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant digital platforms.
- Plan and execute lead generation, website traffic, conversion, and remarketing campaigns.
- Monitor campaign performance metrics including ROAS, CPL, CPA, CAC, CTR, Conversion Rate, and Customer Lifetime Value.
- Develop audience segmentation strategies and customer journeys to improve campaign effectiveness.
- Optimize landing pages, conversion funnels, and campaign creatives to maximize performance.
- Manage marketing attribution models and conversion tracking across digital platforms.
- Continuously test and optimize campaigns using A/B testing methodologies.





Marketing Operations & Campaign Management

- Coordinate with the in-house design, content, video, and digital teams to ensure timely delivery of marketing assets.
- Prepare campaign briefs and provide strategic direction to internal teams.
- Manage website content updates, SEO initiatives, and marketing automation requirements.
- Support event marketing, partnership campaigns, and brand activation initiatives.
- Ensure all campaigns are executed within timelines, budgets, and performance targets.

Analytics, Reporting & Optimization

- Track and analyze marketing performance using data-driven insights and dashboards.
- Prepare weekly and monthly marketing reports highlighting campaign performance, lead quality, conversions, and business impact.
- Utilize analytics tools to identify customer acquisition opportunities and optimize marketing investments.
- Provide actionable recommendations for improving campaign performance and customer engagement.
- Maintain accurate reporting of marketing KPIs across all channels.

Cross-functional Collaboration

- Work closely with Creative, Performance Marketing, Content, Sales, Operations, and Leadership teams to drive business objectives.
- Collaborate with agencies and external partners whenever required.
- Mentor and guide internal marketing team members to ensure alignment with strategic goals.




- Stay updated with emerging marketing trends, AI-powered marketing tools, and industry best practices.

Required Skills :

- Brand Strategy and Marketing Management
- Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)
- Digital Marketing Strategy and Campaign Management
- Marketing Analytics and Reporting
- Lead Generation and Conversion Optimization
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- SEO and Website Optimization
- Marketing Automation Platforms
- CRM and Lead Management Systems
- Social Media Marketing
- Budget Planning and Marketing ROI Management
- Campaign Planning and Execution
- Marketing Funnel Optimization
- Stakeholder and Team Management
- Strong Communication and Presentation Skills

AI Tools (preferred)

- ChatGPT
- Gemini
- Claude AI
- Canva AI
- Perplexity AI
- HubSpot AI Tools
- Google AI Marketing Tools

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA (Marketing) is preferred.
- 5 to 8 years of professional experience in Brand Management, Performance Marketing, or Digital Marketing roles.
- Proven experience managing end-to-end marketing functions for a brand.
- Strong hands-on experience in performance marketing and marketing analytics.
- Experience managing cross-functional teams and multiple marketing initiatives simultaneously.
- Excellent strategic thinking, problem-solving, and stakeholder management skills.
- Ability to thrive in a fast-paced, performance-driven setting.

Pay: ₹70,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Brand Manager - Marketing (Performance Marketing) (Hyderabad)
🏢 Mediciti Hospitals
📍 Hyderabad