- Plan, create, and manage Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook & Instagram) campaigns.
- Conduct keyword research, audience targeting, and competitor analysis to optimize ad performance.
- Write compelling ad copies and creatives to improve CTR and conversion rates.
- Monitor budgets, adjust bids, and implement bid strategies for cost-effective campaigns.
- Perform A/B testing for ads, landing pages, and audience segments.
- Track KPIs (CTR, CPC, CPA, ROAS) and generate performance reports with actionable insights.
- Work closely with the marketing team to align PPC strategies with business goals.
- Stay updated with latest PPC trends, tools, and best practices in Google & Meta Ads.
Requirements :
- 0.6-2 years of experience in managing Google Ads & Meta Ads .
- Robust understanding of PPC strategies, bidding techniques, and analytics .
- Proficiency in Google Ads Editor, Google Analytics, Meta Ads Manager, and Google Tag Manager .
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Excellent communication and teamwork skills.
- Certification in Google Ads and/or Meta Blueprint is a plus.